Engagement and retention of participants in a physical activity website
Engagement and retention of participants in a physical activity website
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DOI：
10.1016/j.ypmed.2004.05.002
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发表时间：
2005-01-01
影响因子：
5.1
通讯作者：
Bauman, A
中科院分区：
文献类型：
--
作者：
Leslie, E;Marshall, AL;Bauman, A
背景网站有潜力提供增强版本的有针对性的和量身定制的身体活动计划，以大量的参与者。我们描述了参与者的参与和保留与基于阶段的身体活动网站在工作场所setting. Methods。我们分析了一项随机试验的网站条件下参与者的数据，该试验旨在测试印刷品与网站提供的干预措施的有效性。他们在8周内收到了4封针对舞台的电子邮件，其中有网站的超链接。客观和自我报告的网站使用数据进行收集和分析。总体而言，327人被随机分配到网站条件，250人（76%）完成了后续调查。46%（n = 152）在试验期间访问了网站。网站共记录了4 114次点击。进入网站的参与者平均每次访问花费9分钟，浏览18页。网站的使用随着时间的推移而下降; 77%的访问是在第一封电子邮件之后进行的。有限的网站参与，尽管认为有用的材料，展示了可能的限制使用电子邮件和网站在提供健康行为改变计划。在工作场所经常混乱的信息环境中，需要关注网站交付程序的参与和保留问题。(C)2004年癌症预防研究所和爱思唯尔公司。All rights reserved.
Background. Websites have the potential to deliver enhanced versions of targeted and tailored physical activity programs to large numbers of participants. We describe participant engagement and retention with a stage-based physical activity website in a workplace setting.Methods. We analyzed data from participants in the website condition of a randomized trial designed to test the efficacy of a print- vs. website-delivered intervention. They received four stage-targeted e-mails over 8 weeks, with hyperlinks to the website. Both objective and self-reported website use data were collected and analyzed.Results. Overall, 327 were randomized to the website condition and 250 (76%) completed the follow-up survey. Forty-six percent (n = 152) visited the website over the trial period. A total of 4,114 hits to the website were recorded. Participants who entered the site spent on average 9 min per visit and viewed 18 pages. Website use declined over time; 77% of all visits followed the first e-mail.Conclusions. Limited website engagement, despite the perceived usefulness of the materials, demonstrates possible constraints on the use of e-mails and websites in delivering health behavior change programs. In the often-cluttered information environment of workplaces, issues of engagement and retention in website-delivered programs require attention. (C) 2004 The Institute For Cancer Prevention and Elsevier Inc. All rights reserved.