Competing in the Marketspace: Incorporating Online Education into High Education - An Organizational Perspective
Competing in the Marketspace: Incorporating Online Education into High Education - An Organizational Perspective
复制标题
市场竞争：将在线教育纳入高等教育——组织视角
DOI：
10.4018/irmj.2005010105
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发表时间：
2005
影响因子：
1.4
通讯作者：
D. Folkers
中科院分区：
文献类型：
--
作者：
D. Folkers
传统上，高等教育的发展非常缓慢，其变化是以几年甚至几十年来衡量的。最近，外部力量联合起来挑战高等教育对变革的抵制。这些力量包括互联网的增长、新学生群体的出现以及政府支持的持续下降。这些变化共同促使机构重新审视它们如何运作以及如何与外部世界互动。远程教育已成为高等教育变革的具体表现;然而，纳入在线教育往往会产生深远的影响，在财务、结构和文化方面对组织产生影响。本文将探讨挑战高等教育的外部力量。它将进一步研究管理，组织和文化的问题，出现了学院和大学寻求从物理“市场”到“市场空间”的虚拟世界，通过远程教育计划的整合。
Higher education traditionally has been very slow moving, with change being measured in years, or even decades. Recently, external forces have combined to challenge higher education's resistance to change. These forces range from the growth of the Internet to the emergence of a new student population to a continued decline in governmental support. Together, these changes have caused institutions to re-examine how they function and how they interact with the outside world. Distance education has become a concrete manifestation of the changes in higher education; however, the incorporation of online education often has far-reaching effects, impacting the organization financially, structurally and culturally. This paper will examine the external forces that are challenging higher education. It will further examine the managerial, organizational and cultural issues that arise as colleges and universities seek to move from the physical "marketplace" to the virtual world of the "marketspace" through the integration of distance education programs.