Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social Dining
Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social Dining
复制标题
DOI：
10.1016/j.sbspro.2012.03.358
复制
发表时间：
2012
期刊：
影响因子：
--
通讯作者：
P. Wardono;H. Hibino;Shinichi Koyama
中科院分区：
文献类型：
--
作者：
P. Wardono;H. Hibino;Shinichi Koyama
如今的顾客倾向于通过体验式社交来选择就餐场所以获得满足感。本研究探讨了色彩、灯光和装饰如何影响顾客在社交用餐场合感知的社交性、情绪和行为意图。采用实验方法，有162名高年级学生参与。结果表明，与休闲用餐的情况相比，单色、昏暗的灯光和朴素装饰的餐厅在浪漫用餐时与几乎任何其他室内条件的整个因变量都产生了统计上的显着差异。建议对内部元素更微妙和多样化的维度进行进一步研究，以丰富先前的发现。
Today's customers tend to select eating-places for satisfying pleasures through experiential socialization. This study explores how color, lighting and dŽcors have effects on customers’ perceived sociability, emotion and behavioural intention on social dining occasions. Experimental method was used and 162 senior students were involved. The results showed that the restaurant with monochromatic colors, dim lighting and plain dŽcors yielded a statistically significant difference in the entire dependent variables with almost any other interior conditions on romantic dining, as opposed to the case of casual dining. Further research on subtler and diverse dimensions of interior element is suggested to enrich previous findings.