Visualizing the qualitative: making sense of written comments from an evaluative satisfaction survey
Visualizing the qualitative: making sense of written comments from an evaluative satisfaction survey
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DOI：
10.3352/jeehp.2015.12.12
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发表时间：
2015-04-16
影响因子：
4.4
通讯作者：
Bletzer, Keith V.
中科院分区：
文献类型：
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作者：
Bletzer, Keith V.
目的：满意度调查在卫生教育领域很常见，是帮助各组织改进培训材料的适当性和促进介绍的有效性的一种手段。数据可以是定性的，分析通常是专业化的。这篇技术文章旨在揭示定性调查结果是否可以通过将其呈现为词云来可视化。方法：对特定机构满意度调查的书面评论形式的定性材料进行编码和量化。由此产生的定量数据被用来将评论转换为“输入术语”，从而生成词云，通过对书面回复的可视化来提高理解和可访问性。结果：一个三层的显示器在顶部包含了一个词云，随后是相应的频率表，以及由词云图像表示的定性数据的文本摘要。这种混合格式遵循这样一种认识，即人们对吸收新信息最有效的格式是不同的。结论：通过词云的视觉表现与量化的定性材料相结合，是提高一系列利益相关者可理解性的一种手段，他们可能不熟悉数字表或统计分析。
Purpose: Satisfaction surveys are common in the field of health education, as a means of assisting organizations to improve the appropriateness of training materials and the effectiveness of facilitation-presentation. Data can be qualitative of which analysis often become specialized. This technical article aims to reveal whether qualitative survey results can be visualized by presenting them as a Word Cloud. Methods: Qualitative materials in the form of written comments on an agency-specific satisfaction survey were coded and quantified. The resulting quantitative data were used to convert comments into "input terms" to generate Word Clouds to increase comprehension and accessibility through visualization of the written responses. Results: A three-tier display incorporated a Word Cloud at the top, followed by the corresponding frequency table, and a textual summary of the qualitative data represented by the Word Cloud imagery. This mixed format adheres to recognition that people vary in what format is most effective for assimilating new information. Conclusion: The combination of visual representation through Word Clouds complemented by quantified qualitative materials is one means of increasing comprehensibility for a range of stakeholders, who might not be familiar with numerical tables or statistical analyses.