Reaping the Benefits of Digitisation: Pilot study exploring revenue generation from digitised collections through technological innovation
Reaping the Benefits of Digitisation: Pilot study exploring revenue generation from digitised collections through technological innovation
复制标题
收获数字化的好处：探索通过技术创新从数字化馆藏中创收的试点研究
DOI：
10.14236/ewic/eva2018.11
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Chrysanthi Zarkali
中科院分区：
文献类型：
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作者：
Foteini Valeonti;A. Hudson;Melissa Mhairi Terras;Chrysanthi Zarkali
在过去的十年中，世界各地的大量博物馆和美术馆投入了大量资源，用于藏品的数字化。仅在欧洲，每年就有1000万欧元投资于Europeana（Europeana 2014）。然而，随着我们逐渐从数字化的“启动阶段”（Hughes 2004），必须考虑创收和可持续性（Hughes 2004）。即使在数字化之外，通过创新创造收入，特别是“寻找新的商业模式以维持资金”（Simon 2011）也是博物馆面临的最大挑战之一（Simon 2011）。更重要的是，尽管博物馆现在拥有大量的数字化资产，但几乎没有人调查这些机构如何从数字化藏品中获得经济利益。
特别是对于艺术机构来说，这在很大程度上仅限于图像许可证的销售，担心失去这笔收入是艺术博物馆不愿加入开放内容运动的关键原因之一（Kapsalis 2016）。本文探讨了如何利用最新的技术进步，如图像识别和按需打印自动化，以利用博物馆和画廊拥有的数字化艺术品的财富。在希腊塞萨洛尼基的国家当代艺术博物馆（SMCA），所提出的解决方案的试点研究，涵盖和研究结果进行检查。
早期反馈表明，利用上述技术将数字化藏品货币化具有巨大潜力。然而，需要解决的挑战包括将现实世界的体验与数字体验相结合，以及使博物馆参观者的技术解决方案的学习曲线平坦化。基于SMCA的试点研究，本文探讨了如何利用新兴技术为所有拥有数字化藏品的博物馆和画廊创造收入。
In the last decade significant resources have been invested for the digitisation of the collections of a large number of museums and galleries worldwide. In Europe alone, 10 million EUR is annually invested in Europeana (Europeana 2014). However, as we gradually move on from “the start-up phase” of digitisation (Hughes 2004), revenue generation and sustainability must be considered (Hughes 2004). Even beyond digitisation, generating revenue through innovation and in particular “finding new business models to sustain funding” (Simon 2011) ranks amongst museums’ top challenges (Simon 2011). More importantly, despite the significant wealth of digitised assets museums now own, little has been done to investigate ways these institutions could financially benefit from their digitised collections.
For art institutions in particular, this has been largely limited to the sale of image licenses, with the fear of losing this revenue posing as one of the key reasons art museums are reluctant to join the Open Content movement (Kapsalis 2016). This paper examines how recent technological advancements, such as image recognition and Print-on-Demand automation, can be utilised to take advantage of the wealth of digitised artworks museums and galleries have in their possession. A pilot study of the proposed solution at the State Museum of Contemporary Art (SMCA) in Thessaloniki, Greece, is covered and the findings are examined.
Early feedback indicates that there is a significant potential in the utilisation of the aforementioned technologies for the monetisation of digitised collections. However, challenges such as blending the real-world experience with the digital experience, as well as flattening the learning curve of the technological solution for museum visitors, need to be addressed. Based on the pilot study at SMCA, this paper investigates how emerging technologies can be utilised to facilitate revenue generation for all museums and galleries with digitised collections.