Reputation, Relationships, Risk Communication, and the Role of Trust in the Prevention and Control of Communicable Disease: A Review
Reputation, Relationships, Risk Communication, and the Role of Trust in the Prevention and Control of Communicable Disease: A Review
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DOI：
10.1080/10810730.2013.840696
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发表时间：
2013-12-01
影响因子：
4.4
通讯作者：
MacDonald, Laura
中科院分区：
文献类型：
--
作者：
Cairns, Georgina;de Andrade, Marisa;MacDonald, Laura
人口一级遵守预防和控制传染病的健康保护行为建议，是取得最佳效果的关键。有多种因素影响对可信度的看法，对咨询提供者的信任是遵约的一个重要先决条件。虽然评估和管理传染病风险的能力至关重要，但沟通能力可能同样重要。组织声誉、利益相关者关系质量和风险信息提供策略是信任的调节因素，其影响受到沟通内容、时间和协调的强烈影响。本文综合了两篇关于信任调节沟通和传染病预防与控制的文献综述。我们发现了大量的证据基础上的风险沟通，但有限的研究其他信任建设的沟通。我们注意到，尽管人们对良好做法的兴趣和可获得的支助资源在不断增加，但对良好做法的认识历来有限。确定了良好做法和政策要素：认识到危机和风险沟通需要不同的战略;先发制人的对话和规划;对媒体关系和信息传递采取循证办法;建立信息来源的可信度。未来研究的优先领域包括过程和成本效益评价，以及制定在概念上和规模上整合传播和生物医学疾病控制和预防功能的框架。
Population-level compliance with health protective behavioral advice to prevent and control communicable disease is essential to optimal effectiveness. Multiple factors affect perceptions of trustworthiness, and trust in advice providers is a significant predeterminant of compliance. While competency in assessment and management of communicable disease risks is critical, communications competency may be equally important. Organizational reputation, quality of stakeholder relationships and risk information provision strategies are trust moderating factors, whose impact is strongly influenced by the content, timing and coordination of communications. This article synthesizes the findings of 2 literature reviews on trust moderating communications and communicable disease prevention and control. We find a substantial evidence base on risk communication, but limited research on other trust building communications. We note that awareness of good practice historically has been limited although interest and the availability of supporting resources is growing. Good practice and policy elements are identified: recognition that crisis and risk communications require different strategies; preemptive dialogue and planning; evidence-based approaches to media relations and messaging; and building credibility for information sources. Priority areas for future research include process and cost-effectiveness evaluation and the development of frameworks that integrate communication and biomedical disease control and prevention functions, conceptually and at scale.