The importance of non-linear relationships between attitude and behaviour in policy research
The importance of non-linear relationships between attitude and behaviour in policy research
复制标题
态度和行为之间的非线性关系在政策研究中的重要性
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
Tammo H. A. Bijmolt
中科院分区：
文献类型：
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作者：
J. Doorn;P. Verhoef;Tammo H. A. Bijmolt
消费者的态度和行为之间的关系对于制定营销和公共政策措施十分重要。然而，许多实证研究发现，态度对行为的影响很小。在本文中，我们认为，相互矛盾的证据的态度行为的联系，部分是由于只有极端的态度影响行为。也就是说，在态度和行为之间的关系中，可能出现标准线性模型无法检测到的非线性。我们提出并比较替代模型规格，以评估非线性关系。我们测试我们的观点，使用经验的例子有关环境问题和购买有机产品之间的联系，以及隐私问题和拥有忠诚卡之间的联系。我们发现强烈支持的外观之间的非线性关系的环境问题和购买有机产品，而只有弱支持这样的关系之间的隐私问题和拥有的忠诚卡。
The relation between consumers’ attitude and behaviour is of importance in designing marketing and public policy measures. However, many empirical studies find only low effects of attitudes on behaviour. In this paper, we suggest that the conflicting evidence on the attitude-behaviour link is partly due to only extreme attitudes impacting behaviour. That is, possible non-linearities not detected by standard linear models could occur in the relationship between attitudes and behaviour. We present and compare alternative model specifications to assess the non-linear relationship. We test our view using empirical examples relating to the link between environmental concerns and the purchase of organic products, and the link between privacy concerns and the possession of loyalty cards. We find strong support for the appearance of a non-linear relationship between environmental concern and the purchase of organic products, while only weak support for such a relationship between privacy concern and the possession of loyalty cards.
影响因子：
7.6
作者：
George Y. Bizer;J. Krosnick
通讯作者：
George Y. Bizer;J. Krosnick