The role of social drinking motives in the relationship between social norms and alcohol consumption
The role of social drinking motives in the relationship between social norms and alcohol consumption
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DOI：
10.1016/j.addbeh.2012.07.004
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发表时间：
2012-12-01
影响因子：
4.4
通讯作者：
Allen, Felicity
中科院分区：
文献类型：
--
作者：
Halim, Andrew;Hasking, Penelope;Allen, Felicity
社会规范是大学生饮酒的关键预测因素。此外，消费的社会原因（即社会饮酒动机）对理解饮酒行为很重要。本研究探讨了社会规范和社会动机对饮酒的影响。共有229名大学生完成了在线问卷调查，评估他们的饮酒行为，社会饮酒动机和他们认为饮酒的社会规范。饮酒的社会规范进行了评估，描述性规范（即个人的感知流行的酒精消费），和禁令规范（即个人的感知批准饮酒的同龄人）。此外，禁令规范进一步分为远端（社会上疏远的同龄人）和近端（社会上亲近的同龄人）。分层回归分析显示，描述性规范，近端禁令规范和社会动机都独立预测饮酒。此外，社会动机在近端指令性规范与消费、描述性规范与消费的关系中起中介作用。最后，描述性规范、远端强制性规范与饮酒社会动机之间存在显著的三向交互作用。考虑个人因素和复杂的相互作用之间的社会规范和社会动机对酒精消费是必要的，以进一步了解饮酒行为，并制定更有效的酒精危害减少战略。皇冠版权所有（C）2012由爱思唯尔有限公司出版。保留所有权利。
Social norms are key predictors of college student drinking. Additionally, the social reasons for consumption (i.e. social drinking motives) are important to understanding drinking behaviour. This study investigated the effects of social norms and social motives on alcohol consumption. A total of 229 college students completed an online questionnaire assessing their drinking behaviour, social drinking motives and their perceived drinking social norms. Drinking social norms were assessed as descriptive norms (i.e. the individual's perceived prevalence of alcohol consumption), and injunctive norms (i.e. the individual's perceived approval of drinking by their peers). Additionally, injunctive norms were further separated into distal (socially distant peers) and proximal (socially close peers). Hierarchical regression analyses revealed descriptive norms, proximal injunctive norms and social motives all independently predicted alcohol consumption. Additionally, the relationship between proximal injunctive norms and consumption, and descriptive norms and consumption was mediated by social motives. Lastly, there was a significant three-way interaction between descriptive norms, distal injunctive norms and social motives on drinking. Consideration of both the individual factors and the complex interplay between social norms and social motives on alcohol consumption is necessary to further understand drinking behaviour, and to develop more effective alcohol harm-reduction strategies. Crown Copyright (C) 2012 Published by Elsevier Ltd. All rights reserved.