Mainstreaming fair trade: adoption, assimilation, appropriation
Mainstreaming fair trade: adoption, assimilation, appropriation
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公平贸易主流化：采用、同化、挪用
DOI：
10.1080/09652540600947912
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发表时间：
2006
期刊：
影响因子：
--
通讯作者：
E. Davenport
中科院分区：
文献类型：
--
作者：
W. Low;E. Davenport
公平贸易是一项全球性的社会运动，它将一种替代性的商业模式与明确的变革目标--“商业与自由”--相结合。本文探讨了该运动挑战霸权的方式，包括殖民主义和自由贸易，以改变传统的剥削性全球生产和贸易关系。我们提出一个案例，即公平贸易纳入商业分销渠道的主流并没有导致其原则嵌入传统贸易。相反，公平贸易的主导话语目前是同化，挪用或“清洗”。最后，我们提出了一些方法，使公平贸易运动的要素保持其原有的反霸权特征，使公平贸易超越了当前个人“为更美好的世界购物”的话语，进入了关于消费的集体决策领域，以及通过“替代商业街”挑战价值分配的新的生产者/分销商关系。
Fair Trade is a global social movement that blends an alternative business model with explicit transformative objectives—a ‘business and campaign’. This paper explores the ways in which the movement challenges aspects of hegemony, including colonialism and free trade, to transform traditionally exploitative global production and trade relations. We present a case that the mainstreaming of Fair Trade into commercial distribution channels has not led to its principles being embedded in conventional trade. Instead, the dominant discourses of Fair Trade are currently assimilation, and appropriation or ‘clean‐wash’. Finally, we suggest ways in which elements of the movement have maintained their original counter‐hegemonic character, taking Fair Trade beyond the current discourse of individuals ‘shopping for a better world’ and into realms of collective decision making about consumption, and new producer/distributor relationships that challenge the distribution of value, through the ‘alternative high street’.