A Theory of Cognitive Dissonance
A Theory of Cognitive Dissonance
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DOI：
10.2307/1420234
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发表时间：
1957-06
期刊：
影响因子：
--
通讯作者：
L. Festinger
中科院分区：
文献类型：
--
作者：
L. Festinger
认知失调理论联系行动和态度。它认为，只要一个人持有的一种认知与该人持有的至少一种其他认知相反，就会经历不和谐。不和谐的程度与一个人的不一致认知的数量成正比，与一个人的一致认知的数量成反比。任何不一致或一致元素的相对权重是其重要性的函数。
Cognitive dissonance theory links actions and attitudes. It holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds. The magnitude of dissonance is directly proportional to the number of discrepant cognitions and inversely proportional to the number of consonant cognitions that a person has. The relative weight of any discrepant or consonant element is a function of its Importance.