The Importance of Interpersonal Discussion and Self-Efficacy in Knowledge, Attitude, and Practice Models
The Importance of Interpersonal Discussion and Self-Efficacy in Knowledge, Attitude, and Practice Models
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人际讨论和自我效能在知识、态度和实践模型中的重要性
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
G. Power
中科院分区：
文献类型：
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作者：
J. S. Chatterjee;Anurudra Bhanot;L. Frank;S. Murphy;G. Power
本研究有助于从理论上探讨教育娱乐类节目对消费者的影响。数据从终端线评估的EE程序由英国广播公司世界服务信托在印度，Jasoos（侦探）Vijay，使用。分析的重点是834名性活跃的年轻男性，这是该计划的关键人口目标受众。使用结构方程建模技术，初步的知识，态度和做法的模型进行检查。增加自我效能和人际讨论改善了这个模型。不仅人际讨论很重要，而且与讨论发生的目标他人对于预测行为变化也很重要。EE理论和程序的影响进行了探讨。
This study contributes to the theoretical discussions about the influence of education-entertainment programming on consumers of the genre. Data from the end-line evaluation of an EE program produced by the BBC World Service Trust in India, Jasoos (Detective) Vijay, is used. The analysis focused on 834 sexually active young men, the key demographic target audience for the program. Using structural equation modeling techniques, an initial knowledge, attitudes, and practices model is examined. Adding self-efficacy and interpersonal discussion improve this model. Not only is interpersonal discussion important, but the target others with whom that discussion occurs are also important for predicting behavior change. Implications for EE theory and programs are explored.