CÓRDOBA
CÓRDOBA
复制标题
科尔多瓦
DOI：
--
复制
发表时间：
2019
期刊：
影响因子：
--
通讯作者：
P. Villar
中科院分区：
文献类型：
--
作者：
P. Villar
这项工作的目的是对阿根廷和科尔多瓦省，特别是已改名为“Mar de Ansenuza”的地区过去二十年来旨在发展旅游业的主要公共政策进行历史整理和描述。我们将分析社会话语的干扰，城市品牌的发展已经在其中：不仅作为一种政治沟通策略，而且作为一种领土管理学说。为此，我们跟踪影响该行业的主要法规和法规，分析面向旅游产品区域化的动态，其市场导向形式，细分机制和产品/体验营销及其沟通策略的创造。
The purpose of this work is to historicize and describe the main public policies aimed at tourism development in the last two decades, in Argentina and in the Province of Córdoba, in particular in the region that has been renamed "Mar de Ansenuza". We will analyze socio-discursively the interference that the development of citybranding has had within them: not only as a political communication strategy but also as a territorial management doctrine. To do this, we track the main regulations and regulations that affect the sector, analyzing the dynamics oriented to the regionalization of the tourist offer, its forms of market orientation, mechanisms of segmentation and creation of products / experiences marketed and its communication strategies.