Nudge: Improving Decisions about Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness
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DOI:
10.1108/17506121111190149
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发表时间:
2011-11
影响因子:
1.2
通讯作者:
G. Kalyanaram;S. Muralidharan
G. Kalyanaram;S. Muralidharan
中科院分区:
--
文献类型:
--
作者:
G. Kalyanaram;S. Muralidharan

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理查德·泰勒和卡斯·桑斯坦合著的《轻推》一书出色地再现了人类如何看待选择和做出决定。这本书很好地将理论和实践结合在一起,并以一种简单而又令人信服的格式呈现事实。
The book, Nudge, by Richard Thaler and Cass Sunstein is an excellent rendition of how human beings view choices and make decisions. The book combines theory and practice well and presents facts in an easy and yet compelling format.