E-learning adoption intention and its key influence factors based on innovation adoption theory
E-learning adoption intention and its key influence factors based on innovation adoption theory
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DOI：
10.1016/j.mcm.2009.11.013
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发表时间：
2010-06-01
影响因子：
--
通讯作者：
Cui, Shuang
中科院分区：
文献类型：
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作者：
Zhang, Lingxian;Wen, Haojie;Cui, Shuang
本文从创新采纳的视角出发，通过调查人们对网络学习采纳的感知和态度，探讨影响我国网络学习采纳行为的关键因素。基于Rogers的创新采纳理论，采用层次分析法（AHP）对感知创新属性的33个因素进行定量分析，检验感知创新属性与网络学习采纳意愿之间的关系。研究结果表明，成本、质量、敏捷性、进度控制、学位认证、个人需求等感知创新属性的一些因素对人们采用e-learning的影响更大。皇冠版权所有（C）2009由爱思唯尔有限公司出版。保留所有权利。
This paper, from innovation adoption perspective, investigates people's perceptions and attitudes toward adopting e-learning to explore the key factors affecting the e-learning adoption behavior in China. Based on Rogers' innovation adoption theory, 33 factors of perceived innovative attributes will be quantificationally analysed to test the relationship between the perceived innovative attributes and adoption intention of e-learning by an analytic hierarchy process (AHP). The result shows that some factors of perceived innovative attributes, such as cost, quality, agility, schedule control, certification of degree, personal demands and soon, have more influence on peoples' adoption of e-learning. Crown Copyright (C) 2009 Published by Elsevier Ltd. All rights reserved.