Internet and private insurance participation

Internet and private insurance participation
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互联网和私人保险参与

DOI:
10.1002/ijfe.2227
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发表时间:
2020-08
影响因子:
2.9
通讯作者:
Tingting Zhang
Tingting Zhang
中科院分区:
经济学4区
文献类型:
--
作者:
Zhifeng Liu;Wenquan Li;Tingting Zhang

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由于互联网是重要的信息中介,本文研究互联网是否以及如何影响私人保险参与。利用中国全国代表性家庭调查数据,我们发现互联网对家庭私人保险参与具有显着的正向影响。然后,我们使用工具变量分析和倾向得分匹配来识别这种因果效应。此外,我们发现互联网的这种积极作用主要是由新闻门户网站上的积极信息驱动的。相比之下,BBS上的保险信息通常是负面的,因此对保险参与具有威慑作用。此外,我们还研究了信任在这些影响中的作用。结果显示,信任度高的网民更有可能购买保险,这表明信任网上收到的信息是参与私人保险的重要因素。
Since the Internet is an important information intermediary, this paper examines whether and how the Internet affects private insurance participation. Using national representative household survey data from China, we show that the Internet has a significant positive effect on households' private insurance participation. Then, we use both an instrumental variable analysis and propensity score matching to identify this causal effect. Furthermore, we find that this positive effect of the Internet is mainly driven by positive information on News Portals. In contrast, information regarding insurance on BBSs is usually negative and, thus, has a deterrent effect on insurance participation. Additionally, we examine the role of trust in these impacts. The results show that netizens with a high level of trust are more likely to purchase insurance, indicating that trusting the information received online is an essential factor for participating in private insurance.
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