Determinants of demand for green products: An application to eco-label demand for fish in Europe
Determinants of demand for green products: An application to eco-label demand for fish in Europe
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DOI：
10.1016/j.ecolecon.2009.07.017
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发表时间：
2009-11-15
影响因子：
7
通讯作者：
Salladarre, Frederic
中科院分区：
文献类型：
--
作者：
Brecard, Dorothee;Hlaimi, Boubaker;Salladarre, Frederic
在这篇文章中，我们讨论了消费环保产品的理论动机，以及影响欧洲人关于“使用环保技术捕获的鱼可能带有特殊标签”这一事实的因素。我们利用最近在消费者行为的微观经济分析中整合非经济因素的优势，以突出导致他们对绿色产品需求的因素。通过对5000多名消费者进行的一项最初的欧洲海鲜产品调查，我们测试了内在动机、信息、本地化和社会经济因素对鱼类生态标签需求的影响。结果表明，生态标签的需求与海鲜特征之间存在显著联系，特别是鱼的新鲜度、鱼的地理来源以及野生和养殖来源的鱼。此外，我们还证明了鱼类价格在其中所起的主要作用。我们还表明，与渔业有关的生态问题与消费者信息、内在动机和社会经济地位高度相关：典型的“绿色鱼类消费者”是一名年轻女性，受过良好教育，对海洋资源状况非常了解，对渔业监管不是很信任。意识到海洋资源保护重要性的消费者也有同样的特点。(C)2009爱思唯尔B.V.保留所有权利。
In this paper, we confront the theoretical motivations of the consumption of eco-friendly products and the factors influencing the European perceptions regarding the fact that "fish caught using an environmentally friendly technique may carry a special label". We take advantage of the recent integration of non-economic elements in the microeconomic analysis of consumers' behavior in order to highlight the factors leading to their demand for green products. Thanks to an original European survey on seafood product carried out on more than 5000 consumers, we test the influence of intrinsic motivation, information, localization and socioeconomic factors on the demand for an eco-label for fish.Our results show a significant connection between the desire for eco-labeling and seafood features, especially the freshness of the fish, the geographical origin of the fish and the wild vs farmed origin of the fish. Moreover, we prove the major role played by the fish price. We also demonstrate that the ecological issue regarding fisheries is highly connected to consumer information, intrinsic motivation and socioeconomic status: the typical "green fish consumer" is a young woman, well educated, well informed on the state of marine resources and not very trusting of the regulation of the fisheries. Consumers who are aware of the importance of marine resource preservation have the same profile. (C) 2009 Elsevier B.V. All rights reserved.