Still a hard-to-reach population? Using social media to recruit Latino gay couples for an HIV intervention adaptation study.
Still a hard-to-reach population? Using social media to recruit Latino gay couples for an HIV intervention adaptation study.
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DOI：
10.2196/jmir.3311
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发表时间：
2014-04-24
影响因子：
7.4
通讯作者：
Rhodes SD
中科院分区：
文献类型：
--
作者：
Martinez O;Wu E;Shultz AZ;Capote J;López Rios J;Sandfort T;Manusov J;Ovejero H;Carballo-Dieguez A;Chavez Baray S;Moya E;López Matos J;DelaCruz JJ;Remien RH;Rhodes SD
在线社交网络的使用在非裔美国和拉丁裔男男性行为者 (MSM) 中迅速增加，因此了解如何利用这些技术接触、保留和维持接受护理的个人并促进健康非常重要。特别是，互联网越来越被认为是健康传播和教育的平台。然而，人们对西班牙语人群如何通过社交媒体平台相互使用和互动知之甚少。我们的目的是招募符合条件的夫妇进行一项研究，为居住在纽约市的讲西班牙语的拉丁裔同性恋夫妇采用“Connect ‘n Unite”（一种最初为黑人同性恋夫妇创建的艾滋病毒预防干预措施）。为了成功设计和实施有效的社交媒体招募活动，以吸引讲西班牙语的拉丁裔同性恋夫妇参与我们正在进行的“Latinos en Pareja”研究，我们的社区利益相关者和研究团队使用了麦奎尔的沟通/说服矩阵。该矩阵指导了我们的研究，特别是每个营销“渠道”、目标“信息”和目标人群或“接收者”。我们制定了社交媒体招聘协议，并培训我们的研究人员和利益相关者进行社交媒体招聘。结果，在短短1个月的时间里，我们招募了所有受试者（N=14对夫妇，即N=28名参与者），并通过不同渠道接触到了超过35,658名参与者。我们社交媒体招募活动的主要成功之一是建立了强大的利益相关者基础，他们尽早参与研究过程的各个方面——从试点研究的撰写和开发到招募和保留。此外，不同社交媒体平台（包括 Facebook、“Latinos en Pareja”研究网站、Craigslist 以及各种智能手机应用程序，如 Grindr、SCRUFF 和 Jack’d）使用的各种“消息”也有助于招募拉丁裔同性恋伴侣。我们还依靠纽约市广泛的社区组织来促进这项研究并建立社交媒体组件。我们的研究结果强调了将通信技术纳入艾滋病毒干预措施参与者的招募和参与的重要性。特别是，我们针对讲西班牙语的拉丁裔 MSM 的社交媒体招募策略的成功表明，这一人群并不是特别“难以接触”，正如公共卫生文献中经常描述的那样。
Online social networking use has increased rapidly among African American and Latino men who have sex with men (MSM), making it important to understand how these technologies can be used to reach, retain, and maintain individuals in care and promote health wellness. In particular, the Internet is increasingly recognized as a platform for health communication and education. However, little is known about how primarily Spanish-speaking populations use and engage with each other through social media platforms. We aimed to recruit eligible couples for a study to adapt “Connect ‘n Unite” (an HIV prevention intervention initially created for black gay couples) for Spanish-speaking Latino gay couples living in New York City. In order to successfully design and implement an effective social media recruitment campaign to reach Spanish-speaking Latino gay couples for our ongoing “Latinos en Pareja” study, our community stakeholders and research team used McGuire’s communication/persuasion matrix. The matrix guided our research, specifically each marketing “channel”, targeted “message”, and target population or “receiver”. We developed a social media recruitment protocol and trained our research staff and stakeholders to conduct social media recruitment. As a result, in just 1 month, we recruited all of our subjects (N=14 couples, that is, N=28 participants) and reached more than 35,658 participants through different channels. One of the major successes of our social media recruitment campaign was to build a strong stakeholder base that became involved early on in all aspects of the research process—from pilot study writing and development to recruitment and retention. In addition, the variety of “messages” used across different social media platforms (including Facebook, the “Latinos en Pareja” study website, Craigslist, and various smartphone applications such as Grindr, SCRUFF, and Jack’d) helped recruit Latino gay couples. We also relied on a wide range of community-based organizations across New York City to promote the study and build in the social media components. Our findings highlight the importance of incorporating communication technologies into the recruitment and engagement of participants in HIV interventions. Particularly, the success of our social media recruitment strategy with Spanish-speaking Latino MSM shows that this population is not particularly “hard to reach”, as it is often characterized within public health literature.
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影响因子：
7.4
作者：
Ko NY;Hsieh CH;Wang MC;Lee C;Chen CL;Chung AC;Hsu ST
通讯作者：
Hsu ST
DOI：
10.1521/aeap.2012.24.2.102
发表时间：
2012-04
期刊：
AIDS education and prevention : official publication of the International Society for AIDS Education
影响因子：
--
作者：
Grov C;Crow T
通讯作者：
Crow T
影响因子：
4.2
作者：
Magee, Joshua C.;Bigelow, Louisa;Mustanski, Brian S.
通讯作者：
Mustanski, Brian S.
影响因子：
7.4
作者：
Sullivan, Patrick S.;Khosropour, Christine M.;DiClemente, Ralph J.
通讯作者：
DiClemente, Ralph J.
影响因子：
1.8
作者：
McKee, MB;Picciano, JF;Kalichman, SC
通讯作者：
Kalichman, SC