“Do the electronic books reinforce the dynamics of book supply chain market?”–A theoretical analysis
“Do the electronic books reinforce the dynamics of book supply chain market?”–A theoretical analysis
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– 电子图书是否增强了图书供应链市场的活力？ – 理论分析
DOI：
10.1016/j.ejor.2015.01.048
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发表时间：
2015
影响因子：
6.4
通讯作者：
Swain Ajaya
中科院分区：
文献类型：
--
作者：
Li Yongjian;Lin Zhangxi;Xu Lei;Swain Ajaya
在本文中，我们开发了一套数学模型来检验和比较两种类型的版权协议（即版税和买断协议）下电子书的不同定价和发行策略。我们进行了敏感性分析，以评估不同的市场结构参数如何影响出版商在不同版权、发行模式和分销渠道下的定价选择。为了获得对涉及电子书的定价和发行策略的复杂问题的管理见解，我们为电子书供应链推荐了最佳的发行策略和定价决策。
In this paper, we develop a set of mathematical models to examine and compare different pricing and launch strategies of electronic books (e-books) under two types of copyright arrangements, namely the royalty and buyout arrangements. We conduct a sensitivity analysis to assess how various market structure parameters influence the publisher's pricing options in different copyright, launch modes, and channels of distribution. Aimed at gaining managerial insights into the complex issues in pricing and launch strategies involving e-books, we recommend optimal launch strategies and pricing decisions for the e-book supply chain.