Beyond attitudinal ambivalence: effects of belief homogeneity on attitude-intention-behaviour relations
Beyond attitudinal ambivalence: effects of belief homogeneity on attitude-intention-behaviour relations
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DOI：
10.1002/ejsp.164
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发表时间：
2003-07-01
影响因子：
3.9
通讯作者：
Armitage, CJ
中科院分区：
文献类型：
--
作者：
Armitage, CJ
矛盾态度承认人们可以同时将态度对象评价为积极和消极，从而扩展了传统的一维态度概念化。本文认为，这种态度的二维观点可以进一步扩展，以考虑使用信念同质性测量对态度的多维影响。研究 I（n = 155）表明，基于同质信念集的态度比基于异质信念集的态度（β = 0.08，ns）更能预测后续行为（β = 0.47，p < 0.01）。研究 2（n = 136）操纵信念同质性，发现当信念变得异质时，基于异质信念集的态度对行为意图的预测能力（β = 0.46，p < 0.01）显着低于基于同质信念集的态度（β = 0.84，p < 0.01）。讨论了矛盾态度和属性重要性研究的意义。版权所有 (C) 2003 John Wiley Sons, Ltd.
Attitudinal ambivalence extends the traditional unidimensional conceptualization of attitude by acknowledging that people can simultaneously evaluate attitude objects as positive and negative. The present paper argues that this bidimensional view of attitudes may be extended further to take account Of multidimensional influences on attitudes using measures of belief homogeneity. Study I (n = 155) showed that attitudes based on homogeneous belief-sets were significantly more predictive of subsequent behaviour (beta = 0.47, p < 0.01) than were attitudes based on heterogeneous belief-sets (beta = 0.08, ns). Study 2 (n = 136) manipulated belief homogeneity and found that when beliefs were made heterogeneous, attitudes based on heterogeneous belief-sets were significantly less predictive of behavioural intentions (beta = 0.46, p < 0.01) than attitudes based on homogeneous belief-sets (beta = 0.84, p < 0.01). Implications for research on attitudinal ambivalence and attribute importance are discussed. Copyright (C) 2003 John Wiley Sons, Ltd.