Visitor experiences at heritage sites: a phenomenological approach.

Visitor experiences at heritage sites: a phenomenological approach.
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DOI:
10.1177/004728759603400403
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发表时间:
1996-01-01
影响因子:
8.9
通讯作者:
Silverman, L. H.
Silverman, L. H.
中科院分区:
管理学2区
文献类型:
--
作者:
Masberg, B. A.;Silverman, L. H.

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这项探索性研究借鉴了现象学的传统,采用质的研究方法,考察了大学生游客对他们参观过的遗产遗址的看法。这些遗址包括历史建筑和房屋、村庄、公园、博物馆和纪念碑。来自美国印第安纳大学康乐和公园管理系的60名学生被要求完成问卷,要求他们提供有关遗产遗址的感知意义、参观地点的类型和位置、参观体验和参观获得的信息。受访者的经历是多方面的:他们强调他们参与的活动、他们的同伴、他们遇到的现场人员以及他们在访问中学到的信息。结果表明,需要更仔细地进行现场管理(物理环境和现场人员),并在营销、广告、编程和现场任务方面做出改变。需要使用现象学和定性方法对游客体验进行进一步研究。
Drawing upon the tradition of phenomenology, this exploratory study used qualitative research methods to examine college student visitors' perspectives on heritage sites they had visited. Such sites included historic buildings and houses, villages, parks, museums and monuments. A total of 60 students from the Department of Recreation and Park Administration at Indiana University, USA, were asked to complete questionnaires asking for information on the perceived meaning of heritage sites, types of site visited and location, the visit experience and what was gained from the visit. Respondents' experience was multi-dimensional: they emphasized activities in which they had engaged, their companions, site personnel they had encountered, and information learned during their visits. The results suggest a need for more careful site management (of the physical environment and site personnel) and changes in marketing, advertising, programming and site missions. Further research on visitor experiences using phenomenological and qualitative approaches is needed.