Analysis of Location of Large-area Shopping Centres. A Probabilistic Gravity Model for the Halle–Leipzig Area
Analysis of Location of Large-area Shopping Centres. A Probabilistic Gravity Model for the Halle–Leipzig Area
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DOI：
10.1007/s10037-006-0010-3
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发表时间：
2007-01
期刊：
影响因子：
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通讯作者：
Alexander Kubis;M. Hartmann
中科院分区：
文献类型：
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作者：
Alexander Kubis;M. Hartmann
从零售和社区的角度对大型购物中心进行深入分析，对于选址的选择具有重要意义。在德国中部，哈雷-莱比锡地区代表了零售业不同参与者之间强大竞争力的一个例子。本文中描述的分析是基于Nakanishi和Cooper的MCI模型，该模型用于调查感兴趣地区的九个大型购物中心的区域影响。分析表明，所研究的购物中心强烈地影响了该地区的零售结构，并对周边城市的结构性弱点施加了强烈的影响，因为与其他零售地点城市中心相比，它们相对成功。行政区域的营业额中有很大一部分流向所分析的购物中心。另一方面，本文描述了系统化的选址决策对模型化的大型购物中心之间可达周转潜力的影响。莱比锡附近的购物中心萨勒公园（今天的Nova Eventis）和莱比锡的Paunsdorf中心对竞争中心的影响最大。
A profund analysis of large-area shopping centres from the perspective of retail, but also of communes is of importance for the choice of site selection. In central Germany, the Halle–Leipzig area represents an example of strong competitiveness between the different participants in retail.The analysis described in this article is based on the MCI Model of Nakanishi and Cooper, which is used to investigate the regional influences of nine large shopping centres in the area of interest. The analysis demonstrates, that the studied shopping centres intensely affect the structure of retail in the region and exert a strong influence on the structural weakness of the surrounding cities due to their relative success in comparison to other retail locations city centres. An important volume of the turnover of the administrative districts flows to the analysed shopping centres. On the other hand, the article describes the influence of a systematic location decision on the reachable turnover potential of the modelized large-area shopping centres among each other. The shopping centres Saale Park (today Nova Eventis) near Leipzig and the Paunsdorf Center in Leipzig show the biggest influence on the competing centres.