Hearing loss on social media: Who is winning hearts and minds?
Hearing loss on social media: Who is winning hearts and minds?
复制标题
DOI：
10.1002/lary.26902
复制
发表时间：
2018-06-01
期刊：
影响因子：
2.6
通讯作者：
Kaylie, David
中科院分区：
文献类型：
--
作者：
Crowson, Matthew G.;Tucci, Debara L.;Kaylie, David
目标/假设使用听力损失的常见参考来分析Twitter使用的特定模式，并表征由听力损失社区组成的虚拟公众，以告知听力损失利益相关者参与和外展的机会。研究设计：社交媒体网络分析。方法从2016年7月到2016年9月，使用#hearing、#hearingloss、#deaf、#hearingimpairment、#hard -听力障碍、#deafness、#hearingmatters、#hearinghealth和#hearingimpaired标签对twitter推文进行采样。用户和推特社交社区指标包括时间趋势、推文内容、用户活动、推文覆盖面和推文社交网络分析。我们识别并分析了2016年7月至2016年9月期间与听力损失相关的49,208条推文。在100个最活跃的Twitter账户中，组织拥有67%，而个人拥有33%。商业/营利组织和信息组织是最常见的组织帐户所有者（分别为26%和16%）。5条独特的推文被确定为每条推文的用户数量都超过10万，最大的一条推文的用户数量超过25万。时间分析确定了显著的转发异常值（每小时转发300条），这与一个广泛宣传的事件相对应，该事件涉及一家快餐连锁店解雇一名聋哑员工。结论机构账户数量超过个人账户，商业/营利用户账户是最活跃的机构账户类型。与听力损失有关的推文可能会广泛影响到一个大的社区基础。对社交媒体使用情况的分析有助于发现听力损失群体感兴趣的问题，也有助于确定哪些用户和组织主导了社交网络对话。证据水平。咽喉外科杂志，28 (2):653 - 661,2018
Objectives/HypothesisTo analyze specific patterns of Twitter usage using common references to hearing loss, and characterize the virtual public that comprises the hearing loss community to inform hearing loss stakeholders for opportunities for engagement and outreach.Study DesignSocial media network analysis.MethodsTwitter tweets were sampled from July 2016 to September 2016 using #hearing, #hearingloss, #deaf, #hearingimpairment, #hardofhearing, #deafness, #hearingmatters, #hearinghealth, and #hearingimpaired tags. User and Twitter social community metrics were examined including temporal trends, tweet content, user activity, tweet reach, and an analysis of the tweets' social network.ResultsWe identified and analyzed 49,208 tweets from July 2016 to September 2016 with tags relevant to hearing loss. Of the 100 most active Twitter accounts, organizations owned 67% compared to 33% owned by individuals. Commercial/for profit and informational organizations were the most common organization account owners (26% and 16%, respectively). Five unique tweets were identified as each having a reach of over 100,000 Twitter users, with the greatest reach exceeding 250,000 users. Temporal analysis identified marked retweet outliers (>300 retweets per hour) that corresponded with a widely publicized event involving the dismissal of a deaf employee from a fast-food chain store.ConclusionsTwitter accounts owned by organizations outnumbered individual accounts, and commercial/for profit user accounts were the most frequently active organization account type. Tweets pertaining to hearing loss may have a broad reach to a large community base. Analyses of social media use can be helpful in discovering issues of interest to the hearing loss community, as well as determining which users and organizations are dominating social network conversations.Level of EvidenceNA. Laryngoscope, 128:1453-1461, 2018