SBIR Phase I: Mobile Path Anchoring for Multimedia Travel Applications

该小型企业创新研究(SBIR)第一阶段项目将研究为移动叙事内容提供基于位置的服务的非网络方式。在蓬勃发展的全球旅游市场中，移动内容正在迅速扩张。UnTravel已经以本地制作的高端多媒体徒步旅行进入了这个市场，为各种手机制作了移动媒体纪录片(MMDS)。该公司正在提出背景研究、软件原型，以确定一套基于位置的服务的有效性和市场潜力。与其他基于位置的服务(GPS、手机发射塔三角测量或wi-fi定位)相比，这些服务可能会提供更精确和更及时的服务，因为用户正在沿着一条已知的旅游路线行走。具体地说，这项研究将开发软件，在购买点向移动设备提供路径地理坐标。这项工作将基于这些已知的路径坐标建立照片地理标记功能和推送广告系统的原型。最后，本研究将开发一个可调整旅游时长和路径的用户配置文件系统，该研究在开发旅游行业通用定位系统方面具有更广阔的商业潜力。在旅游业之外，这项研究的结果可以应用于许多类型的已知路径活动，如计划中的购物旅行、日常上班通勤以及朋友家之间的路径。这项提议中概述的对UNTRAIL的MMD制作的改进可以显著增加用户对旅游内容的控制和分享旅行的亮点的能力。这项研究还具有将基于位置的服务迅速扩展到各种移动设备的潜力。总体而言，这项研究促进了严肃叙事和纪录片故事讲述在快速扩张的移动技术行业中的作用。

This Small Business Innovation Research (SBIR) Phase I project will examine non-networked means of delivering location-based services for mobile narrative content. Mobile content is rapidly expanding within the booming global tourism market. Untravel has entered this market with locally-produced, high-end multimedia walking tours, Mobile Media Documentaries (MMDs), for a variety of handsets. The Company is proposing background research, software prototyping to determine the effectiveness and market potential of a set of location-based services. These services can potentially be delivered with more granularity and timeliness than other location-based services (GPS, cell phone tower triangulation, or wi-fi location) because users are walking along a known tour path. Specifically, the research will develop software for delivering path geosptatial coordinates to mobile devices at point of purchase. The effort will prototype a photo geotagging function and a push advertising system based on these known path coordinates. Finally, the research will develop a user profile system that allows adjustment of tour length and path.This research has broader commercial potential in developing general locative systems within the travel industry. Outside of the travel industry, the results of the study could be applied to many types of known path activities such as planned shopping trip, one's daily commute to work, and the paths between friends' houses. The enhancement to Untravel's MMD production outlined in this proposal could significantly increase user control of tour content and ability to share highlights of trips taken. The research also holds the potential for rapid expansion of location-based services to a wide variety of mobile devices. In general, the research promotes a role for serious narrative and documentary storytelling within the rapidly expanding mobile technology sector.