The Mediatized Home (III): Contrasting Household Studies on Drivers of Dynamic Mediatization

拟议项目的目的是分析如何在家庭内部启动特别动态的数字中介化进程。这种研究兴趣建立在以前项目的洞察力之上。已进行了一项分三个审查期(2008年、2011年和2013年)的定性小组研究，以25对夫妇家庭为样本，根据社会人口标准系统地按配额分配，以便在六年的纵向分析中掌握调解家庭的变化。每个考试阶段的核心是以定性的、以民族志为导向的访谈形式的家庭研究。一方面，我们能够展示互联网在被驯化的过程中如何进一步融入家庭的日常生活，以及在2008年至2014年期间，如何通过持续的变化和对夫妇的交流文化和他们的日常做法的深刻调解来实现这一点。然而，另一方面，尽管在细节上有所不同，但媒体化是一个渐进的转变，而不是一场革命；它并没有体现在媒体使用的全面数字化中，而是体现在新旧媒体在夫妇的媒体剧目中共存，正如我们现在的样本所反映的那样。这些发现导致了理论上的理解，即媒介化既包括媒体在社会使用中的动态时刻，也包括持续时刻。在此背景下，新项目的目标是：首先，确定和分析国内调解进程的动态和持久性指标。为此目的，计划根据我们提供的2008-2014年小组系统研究的大量材料进行总结评价。在具体考虑性别关系的同时，结果将揭示数字参与的推动者和抑制者。第二个目标是更多地了解国内调解化的驱动力，从而拓宽数据基础。设想的是一项针对尚未招募的夫妇家庭的独立实证研究。这些新家庭的特点应该是全面的调解，并特别强调在家庭中使用数字媒体技术；这样，它们就意味着与现有的小组形成最大的对比(就扎根理论而言)。该项目第二部分的调查结果试图为关于融合和面向用户的融合思想的理论辩论提供支持。从理论上讲，该项目涉及中介化的概念，以及在参与和新的数字媒体环境方面在前几个项目中进一步发展的本土化方法。

The aim of the proposed project is to analyze how particularly dynamic processes of digital mediatization are initiated within the home. This research interest builds upon insights from the previous projects. A qualitative panel study with three examination periods (2008, 2011, and 2013) based on a sample of 25 couple households, systematically allocated by quota according to socio-demographic criteria, has already been conducted in order to grasp the changes of the mediatized home in a longitudinal analysis over six years. At the core of each examination phase were household studies in the form of qualitative, ethnographically oriented interviews.On the one hand, we were able to show how the Internet, in the course of its domestication, has been further integrated into everyday life at home and how this was followed, between 2008 and 2014, by on-going changes and a profound mediatization of the couple's communication cultures as well as their everyday practices. On the other hand, however, in spite of all differences in detail, mediatization has come as a gradual transformation rather than a revolution; it has not crystallized in an all-encompassing digitization of media use, but in the co-existence of older and newer media within the media repertoires of the couples, as was reflected in our present sample. These findings have resulted in the theoretical understanding that mediatization contains both moments of dynamics and moments of persistence in the social use of media. Against this background, the new project aims, first, at identifying and analyzing indicators for dynamics as well as persistence in the domestic mediatization process. For this purpose, a concluding evaluation based on our extensive material of the systematic panel study 2008-2014 is planned. While specifically taking gender relations into consideration, the results will shed light on the promoters and inhibitors of digital participation.The second objective is to learn more about the driving forces of domestic mediatization and therefor broaden the data basis. Envisaged is a discrete empirical study with couple households that are yet to be recruited. These new households shall be characteristic of a comprehensive mediatization and a special emphasis on the use of digital media technologies within the home; in this way, they are meant to represent a maximum contrast to the existing panel (in terms of grounded theory). The findings of this second part of the project seek to feed the theoretical debate about convergence and user-oriented ideas of convergence. Theoretically, the project relates to the concept of mediatization and to the domestication approach which has been further developed in the preceding projects with regard to participation and new digital media environments.