QUEST Beyond Local

QUEST Beyond Local是一个由全国六家公共媒体提供商组成的联盟，以独特的合作结构聚集在一起，为普通受众培养广泛的STEM素养；支持科学领域的正规和非正规教育成果；并在科学和环境新闻业迅速衰落的情况下重振其不景气的局面。QUEST Beyond Local是建立在本地跨编辑QUEST模式的成功基础上的，在这个模式中，来自多个学科的媒体制作专业人士——广播、电视、网络，尤其是教育——合作，向普通受众和服务不足的受众分发高质量的内容。两年前，KQED（服务于北加州）与服务于全国市场的其他五家公共媒体一起开展了一项能力建设工作：西雅图（KCTS）、威斯康辛（WPT/WPR）、内布拉斯加州（NET）、克利夫兰（ideastream）和北卡罗莱纳州（UNC-TV）。在这一试点过程之后，QUEST Beyond Local将在所有市场扩大生产，并围绕“可持续发展的科学”这一主题重点开展多媒体工作，以便在正式和非正式教育环境中实现STEM关键成果的最大效果，并在广大受众中培养科学/环境素养。QUEST Beyond Local是由一种组织和技术创新的内容创作模式定义的：根据中心和辐条模式构建的新闻编辑室；具有共同的品牌、技术和风格指南；并设有中央协调和编辑办公室，联络当地制作团队。在该中心办公室的指导下，该合作项目寻求创造与地方当局和国家相关的内容。基于现有的媒体影响研究，以及之前对QUEST的研究和评估，研究公司Rockman等人将应用评估理论来确定：(1)成功的STEM合作的结构和策略，有助于更好地理解和参与科学和环境主题；(2)确定当地和全国STEM受众的兴趣、优先事项和媒体消费习惯。主要项目成果包括三个不同的多媒体包，面向普通和专业观众，专注于三个主要主题，并以STEM学科为基础。这三个套餐将包括：18个电视片段；6个半小时的电视节目；20个电台报道；18个“网络附加内容”（幻灯片、地图等）；12个网络视频；144篇博客；18名教育“讲解员”；5 .教育工作者培训；以及全面的分销和社交媒体活动。所有的努力都将得到至少18个科学界合作伙伴的支持，包括动物园、博物馆、水族馆、研究中心等。通过这些努力，该合作旨在修复多年来对科学/环境新闻的忽视所造成的系统性损害，特别是在过去十年中这类报道的显著下降。这种下降可能与公众与科学知识之间的脱节有关，尽管公众对科学内容表现出了兴趣，而教育工作者也报告了对更多STEM主题资源和专业发展机会的渴望。当不断发展的劳动力和经济越来越需要STEM技能和环境素养时，QUEST Beyond Local将为应对这些挑战提供资源。

QUEST Beyond Local is a consortium of six public media providers across the country coming together in a unique collaborative structure to foster widespread STEM literacy for general audiences; support formal and informal education outcomes in the sciences; and revive ailing science and environment journalism in the face of its rapid decline. QUEST Beyond Local is built on the success of the local, cross-editorial QUEST model, in which media making professionals from multiple disciplines--radio, television, web, and especially education--collaborate to distribute high-quality content to general and underserved audiences. Two years ago, KQED (serving Northern California) introduced a capacity-building effort with five other public media stations serving markets across the nation: Seattle (KCTS), Wisconsin (WPT/WPR), Nebraska (NET), Cleveland (ideastream), and North Carolina (UNC-TV). On the heels of this pilot process, QUEST Beyond Local will expand production in all markets and focus its multimedia efforts around the theme "Science of Sustainability" so as to achieve maximum effect on critical STEM outcomes in formal and informal education settings, and to foster science/environment literacy among a wide general audience.QUEST Beyond Local is defined by an organizationally and technologically innovative model of content creation: a newsroom structured according to a hub and spoke model; with common branding, technical, and style guidelines; and with a central coordinating and editorial office liaising between local production teams. Under the guidance of this central office, the collaborative seeks to create content with both local authority and national relevance. Building on existing media impact research, and previous research and evaluation of QUEST, research firm Rockman et al will apply evaluation theory to determine: (1) the structures and strategies to a successful STEM collaborative that contribute to a greater understanding of and engagement in science and environment topics; and (2) determine the interests, priorities, and media consumption habits of local and national STEM audiences.Primary project deliverables include three diverse multimedia packages for general and professional audiences, focusing on three main themes and anchored in STEM disciplines. In total, the three packages will include: 18 television segments; 6 half-hour television programs; 20 radio reports; 18 "web extras" (slide shows, maps, etc.); 12 web-based videos; 144 blog posts; 18 education "explainers"; 5 educator trainings; and a comprehensive distribution and social media campaign. All efforts will be supported by at least 18 science community partners, including zoos, museums, aquariums, research centers, and others. Through these efforts, the collaborative seeks to repair the systemic damage done by years of neglect to science/environment journalism--particularly the marked decline in this type of coverage over the last decade. This decline is perhaps related to the observed disconnect between the public and scientific knowledge, despite a demonstrated public appetite for science content and educators' reported desire for more resources and professional development opportunities focused on STEM topics. At a time when an evolving workforce and economy increasingly demand STEM skills and environmental literacy, QUEST Beyond Local will contribute resources to address these challenges.