Specialist media and publics in political communication

该研究项目的重点是专业媒体对专业公众在政治传播中的结构的影响，以及选定的政策之间的差异。从而强调了被广泛研究的一般大众媒体及其所产生的媒体公众之下的层面。专业媒体和公众通过为有限的受众提供相互观察和交流的机会，产生了社会中介。在政治沟通领域，它们是由政策网络构成的，在这些网络中，政治决策得以准备或实施。从方法论上讲，研究项目基于对四个政策领域的分析：一方面，农业和卫生政策代表着相当社团主义的调解结构。另一方面，还有家庭和网络政策，这是一种更加开放的政策领域。在第一步中，通过使用半标准化的访谈来收集所选政策领域的专业公众及其相关的专业媒体。因此，创建了一个最常用和最相关的专业媒体列表。在第二阶段，通过内容分析来研究他们的主题和演员结构。第三步根据专业媒体的媒体和组织特点及其在所审查的政策领域对专业公众的职能，对专业媒体进行系统化。因此，该研究项目提供了一个重要的投入，在后社团主义的新形式的利益中介的通信和政治学辩论。

The research project focusses on the impact of specialist media for the structure of specialist publics in political communication as well as on the differences between selected policies. Thereby the level below the extensively researched general mass media and the media public produced by them is emphasized. Specialist media and publics generate social intermediation by enabling mutual observation and communication for a restricted audience. In the field of political communication, they are constituted by policy-networks, in which political decisions are prepared or implemented.Methodologically, the research project is based on an analysis of four policy areas: On the one hand, agriculture and health policies stand for rather corporatist structures of mediation. On the other hand there are family and network policies, which represent a more open type of policy areas. In a first step the specialist publics of the elected policy areas and their relevant specialist media are gathered by using a semi-standardized interview. As a result, a list of the most frequently used and most deemed relevant specialist media is created. Their topics and actor structures are examined in the second stage through a content analysis. Step 3 delivers a systematization of the specialist media based on their medial and organizational characteristics and their functions for the specialist publics in the examined policy areas. Thus, the research project gives an important input to the communication and political science debate on new forms of interest intermediation in postcorporatism.