Understanding and improving public attitudes in Japan towards corporate takeovers by Chinese firms

2022年致力于理论建设。这一理论框架现已得到充分发展。这些假设是经过改进的，并建立在经过改进的理论论证的基础上。该模型使用三个变更结构：所有权、生产地点和品牌名称。文献对制造业向国外转移的影响和原产国效应进行了详细的描述。然而，品牌名称的改变对公众态度的影响，以前并没有被充分描述和假设过。这个项目是从理论上和经验上理解品牌重塑效应的一部分。就品牌重塑的效果而言，公众对公司收购的认知模式现在集中在将一个知名的品牌名称改为一个不存在的新品牌名称，而不是使用一个中国品牌。

2022 was devoted to theory building. The theoretical framework is now fully developed. The hypotheses are refined and based on refined theoretical arguments. The model uses three change constructs: ownership, manufacturing site and brand name. The effects of manufacturing shifts abroad and the country of origin effect have been described in detail in literature. The effect of a change of a brand name on public attitude, however, has not been fully described and hypothesized before. This project is part of the effort to theoretically and empirically understand the effects of rebranding. For the effect of rebranding the model of public perception of company take overs is now centered on the change of a well known brand name into a new brand name, that does not exist, instead of using a Chinese brand.