An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels

首先，我们根据对23家出境游经营者的采访，修改了贸发局在豪华旅游领域的稿件。所有受访者都表示，为了满足豪华旅行者对独特和个性化服务的需求，出现了脱媒现象。其次，我们运用SET理论分析了住宿提供商和旅游经营者之间的关系交换。由于在线平台的不断发展，传统旅游运营商正在失去渠道能力，住宿提供商对它们的依赖程度也在下降。然而，双方都强调了致力于维持长期健康关系的重要性。第三，我们对北海道的住宿设施进行了关系满意度调查。目前，我们正在整理量化数据。

First, we have revised the manuscript of TDC in the luxury travel segment based on 23 interviews with outbound tour operators. All respondents reported disintermediation to fulfill and satisfy luxury travelers’ needs for unique and personalized services.Second, we have analyzed the relational exchanges between accommodation providers and tour operators by applying SET theory. Due to growing online platforms, traditional tour operators are losing channel power and accommodation providers depend less on them. Nevertheless, both sides highlighted the importance of commitment to maintain long-term healthy relationships.Third, we conducted a survey of Hokkaido accommodation facilities on their relationship satisfaction. Currently, we are sorting the quantitative data.