Strategizing in a digital economy: A strategy-as-practice approach

数字技术越来越多地影响战略制定过程--它们影响参与者如何制定、理解和执行战略。尽管数字对战略制定产生了影响，但对这一主题的战略研究仍处于初级阶段。因此，这个研究网络的目标是建立一个对战略制定的数字化主题感兴趣的早期学者社区，制定一个联合研究议程，并促进对这一主题的高质量研究。我们的网络将利用关于战略制定数字化的战略即实践的观点，因为事实证明，这一观点特别适合于根据战略实践者的实际活动审查战略制定的变化。特别是，作为实践的战略引起了人们对战略实施中的三个主要概念的关注：1)战略实践，指的是与战略制定相关的一系列有意义的常规化活动。在数字化的背景下，出现了新的战略做法，如战略博客或众包；2)战略实践者，他们是部署战略活动的行动者。通过新数字技术的兴起，战略日益开放，包括较低级别的员工或外部利益相关者；3)战略实践，指战略实践者在制定其实践时的实际活动或表现。例如，通过数字化，算法可能会提高战略决策的速度。对目前战略中的辩论和相关文献进行总结，我们确定了围绕这三个主要概念进行未来研究的议程，这些议程将指导我们网络会议的询问和辩论。为了支持我们的努力，我们邀请了战略领域的知名学者以及相关领域的杰出学者，他们将就数字战略这一主题提供更多的灵感和见解。

Digital technologies increasingly affect the process of strategy-making – they impact how actors craft, understand, and execute strategies. Despite the impact of the ‘digital’ on strategy-making, strategy research on this topic is still in its infancy. The goal of this research network is thus to build a community of early scholars interested in the topic of digitalization of strategy-making, to develop a joint research agenda, and to stimulate high-quality research on this topic. Our network will draw on a strategy-as-practice perspective on the digitalization of strategy-making because this perspective proves particularly suitable to examine changes in strategy making based on the actual activities of strategy practitioners. In particular, strategy-as-practice draws attention to three main concepts in the ‘doing’ of strategy: 1) strategy practices, which refer to sets of meaningful routinized activities related to strategy making. In the context of digitalization, new strategy practices emerged, such as strategy blogging or crowdsourcing; 2) strategy practitioners, who are the actors who deploy strategizing activities. Through the rise of new digital technologies, strategy is increasingly open, including lower-level employees or outside stakeholders and, 3) strategy praxis, which refers to the actual activities or performance of strategy practitioners in enacting their practices. Through digitalization, algorithms, for example, might increase the velocity of strategic decision making. Taking stock of the current debates in the strategy and related literatures, we identify an agenda for future research around these three main concepts that will guide the inquiries and debates in our network meetings. To support us in our endeavor, we invited leading scholars from the field of strategy as well as distinguished scholars from related fields who will provide additional inspirations and insights on the topic of digital strategizing.