Research and Study on Business Model and Manager in Chinese Private Company

本文旨在研究市场经济条件下基于营销战略的中国企业经营模式和经营者行为的特点。中国管理者和企业的商业模式在许多情况下是基于短期机会主义，但另一方面，一些情况下显示出长期联系。为什么会有矛盾的做法？原因之一是中国的管理者和公司根据商人型美德进行管理。二是市场营销策略，中国的管理者和企业都离不开市场关系之外的市场，从短期机会主义的角度来看，市场营销经历了从传统的社区关系交换到市场交换的过程。与此同时，市场营销学的发展也要求引入以顾客为导向的市场关系。在中国，中国的管理者和企业是基于商人型的美德来经营的，在长期的联系上，由于市场经济的不成熟，在中国还不具备引入市场关系导向的顾客的客观条件。因此，他们不能帮助传统社区的联系。这种联系是如此紧密和强大。中国企业的商业模式有着中国市场经济特殊的背景。这是中国营销策略本身所产生的。

The aim of this paper is to research and study on characteristics of business model and behavior of manager in China of market economy based on marketing strategy.We can summarize below. Business model of Chinese managers and companies are based on short-tern opportunitism in many cases, but on the other hand some cases show long-term connection. Why is there contradict practice?One reason is that Chinese managers and companies manage according to merchant-type virtue., and other is marketing strategy Chinese managers and companies can't help accomplish out side the market-relationship.On short-tern opportunitism, we can say that marketing evolve through from exchange of traditional relationship of community to exchange through market. For the same time, evolution of marketing urge a introduction of market-relation oriented to customer. In China, Chinese managers and companies do business based on merchant-type virtue.On long-term connection, in China, as market-economy is not mature, there is no objective conditions to introduce market-relation oriented customer. Therefore, they can't help connections of traditional community. This connections are so closed and strong. This is also a weapon for Chinese companies.Business model of Chinese companies have background of peculiar situation of market-economy of China. This is generated by Chinese marketing strategy itself.