Research and Study on Business Model and Manager in Chinese Private Company

本文旨在从市场营销战略的角度，对中国在市场经济条件下的经营模式和管理者行为特征进行研究。中国管理者和公司的商业模式在许多情况下是基于短期机会主义的，但另一方面，也有一些情况显示出长期联系。为什么会有这种矛盾的实践呢？一个原因是中国的管理者和公司按照商人式的美德管理，另一个原因是中国的管理者和公司的营销策略无法帮助完成外部的市场关系。从短期机会主义来看，我们可以说营销从传统的社区关系交换演变为通过市场交换。同时，市场营销的演变要求引入以客户为导向的市场关系。在中国，中国的管理者和公司是以商人式的美德做生意的。在长期的联系上，在中国，由于市场经济还不成熟，引入以市场关系为导向的客户不存在客观条件。因此，他们不能帮助传统社区的联系。这种联系是如此封闭和牢固。这也是中国公司的一件利器。中国公司的商业模式有中国市场经济的特殊情况的背景。这是由中国的营销战略本身产生的。

The aim of this paper is to research and study on characteristics of business model and behavior of manager in China of market economy based on marketing strategy.We can summarize below. Business model of Chinese managers and companies are based on short-tern opportunitism in many cases, but on the other hand some cases show long-term connection. Why is there contradict practice?One reason is that Chinese managers and companies manage according to merchant-type virtue., and other is marketing strategy Chinese managers and companies can't help accomplish out side the market-relationship.On short-tern opportunitism, we can say that marketing evolve through from exchange of traditional relationship of community to exchange through market. For the same time, evolution of marketing urge a introduction of market-relation oriented to customer. In China, Chinese managers and companies do business based on merchant-type virtue.On long-term connection, in China, as market-economy is not mature, there is no objective conditions to introduce market-relation oriented customer. Therefore, they can't help connections of traditional community. This connections are so closed and strong. This is also a weapon for Chinese companies.Business model of Chinese companies have background of peculiar situation of market-economy of China. This is generated by Chinese marketing strategy itself.