The market strategy of citrus fruits shipping organizations under the development of optical sensor

20世纪90年代末以后，柑橘产区包装车间引进光学传感器的工作进展迅速，这被认为是应对柑橘价格下降的措施。随着光学传感器的引入，为提高含糖量，柑桔多作栽培日益增多。目前处于推广阶段，柑桔主产区的航运公司大多已经引进。在推广阶段，引进光学传感器的航运公司很难获得先行者的利润。因此，如何有效地利用光学传感器的功能，将成为今后柑橘运输企业的重要课题。光学传感器在柑橘运输公司应用的主要课题有：(1)根据各柑橘产区的实际情况，制定光学传感器引进和有效使用的决策标准；(2)在含糖量标准普遍化的情况下，建立各柑橘产区的个性化策略；(3)制定含糖量标准的国家标准；(4)建立生产阶段光学传感器测量数据的有效实用方法；(5)与未引入传感器的柑橘产区建立共存政策。

After the end of the 1990s, the introduction of optical sensor has been progressing quickly in the packing houses in citrus producing districts, which has been considered as measures against the decline in citrus price. As optical sensor has been introduced, multi-cultivation has increased in citrus farming for improving sugar content. Present situation is the generalization stage in which most of shipping houses in main citrus producing districts have already introduced. In the generalization stage it is difficult to get pioneer's profit for shipping houses which introduced optical sensor. Therefore, the effective practical use which utilized the function of optical sensor will become an important subject for citrus shipping houses from now on.Main subjects of the optical sensor use in citrus shipping houses are as follows,(1) Development in decision making standard of optical sensor introduction and effective use according to the conditions of various citrus producing district,(2) Establishment of the individualization strategy for every citrus producing district under the generalization of the sugar content standard, which isn't depend on only sugar content,(3) Establishment of the nationwide standard about a sugar content standard,(4) Establishment of the effective practical use methods of optical-sensor measurement data in the production stage,(5) Establishment of coexistence policy with the citrus producing districts which does not introduce the sensors.