Research of Modern Commercial Designs in Osaka

在大阪现代商业设计研究的第一年，我们收集了资料和文献，第二年，我们对大阪的现代商业设计进行了分析研究。由此，我们不仅可以将商业设计的领域扩展到室内、建筑设计，还可以扩展到公共机构和出版商的作品，并获得了广泛的文化视野。商业设计的作品已经被消费了，但我们在报纸广告中发现了它们，这些广告被记录在公共图书馆的缩微胶片中。通过使用它们，我们可以按时间顺序研究商业设计史，正如研究表明的那样。首先，我们可以清楚地了解大阪现代重要商业设计师岩谷茂的作品。他的职业生涯始于神户，然后在大阪将百货商店的广告工作扩展到化妆品领域。从他在神户和大阪的作品中，我们可以看到现代的日本风格，同一年在京都设计的电影和大阪的地铁的广告设计还没有完全成熟。我们可以理解，更好的广告设计需要公民文化意识的成熟。在其他领域也有同样的考虑，比如百货公司的室内和建筑设计，县现代设计促进机构，以及大阪一家书店出版的杂志《艺术与文学》，《柳原谷》。

In the first year of researching of modern commercial designs in Osaka, we have collected the data and documents and then in the second year we have studied the modern designs in Osaka having analyzed them. In the result we could extended the field of commercial design to not only interior, architectural designs but also the works of the public institutions and publishers and have got the wide cultural views. The works of commercial designs have been consumed, but we have found them in the newspaper advertisements that were documented as microfilms in the public bibliotheques. By using them we could studied the history of commercial designs chronologically, as the research shows.At first we could made clear the work of Shichirou Imatake, an important modern commercial designer in Osaka. He has begun his career in Kobe and then in Osaka extended the field of advertising work in departments stores to the cosmetics. In his works in both periode in Kobe and in Osaka we can see modernized Japanese style.Advertising designs of the films that were designed in Kyoto and of the subways in Osaka at the same years have not reached full maturity. We can understand that better advertising design requests the maturity of cultural consciousness of the citizen.The same consideration is found in other fields as the interior and architectural designs of departments stores, prefectural institution for promotion of modern design and the magazines "art and literature", "Yanagiya" published by a book stores in Osaka.