Development of a method measuring the change of preference evaluation by use of living information.

这项研究是通过利用生活信息的课堂作业进行的。本研究旨在发展一种测量生活信息偏好评价变化的方法。以下是今年获得的知识：关于服装生活的调查是在日本三个地区的初中生中进行的。调查了顾客在购买点对服装的偏好评价。通过SPSS 10 J软件，采用联合分析和聚类分析相结合的方法，从三种服装类别中提取出购买服装的类型。同时，利用服装生活星球（Clothing life Planet）多媒体教材和服装生活相关信息，对初中生进行了课堂作业。研究对象在上课前后对服装生活元素偏好评价的变化。TW ...更多信息 抽取了40名学生，并将其分为四种不同的类型。每种类型的成员在“个人效用值”的变化上都是相似的。还为高中生开发了关于饮食习惯和环境问题的信息课程。通过文本挖掘方法分析了关于识别快餐的自由描述的答案。通过绘制价值认知结构图，发现了因果关系。由此可见，大多数高中生都有快餐容易做、吃得快的逻辑，因此他们更喜欢快餐。通过引入生物信息分析中的注视点分析，可以获得接近被调查对象真实的意图的数据。利用该分析方法对电视广告中的食品类商业信息进行了初步的实验，并将文本挖掘方法与注视点分析方法相结合，建立了综合评判的偏好评价的测量方法。这将有效地用于未来的课程评估。少

The research was conducted through classroom work that utilized living information. This study was aimed to develop a method of measuring the change of preference evaluation for living information. The knowledge acquired in this year is shown below :The survey concerning clothing life was conducted for junior high school students in three areas in Japan. The preference evaluation of the clothes at the buying point was investigated. The data was compared among sexes, grades and areas, and also the features were clarified Types of buying clothes were extracted from three cloth categories using the technique of combining the conjoint and cluster analyses through a software of the SPSS 10 J.Meanwhile, classroom work using Clothing life Planet, which is multimedia teaching materials and concerning information about clothing life, was held for junior high school students. Changes of the preference evaluations toward elements of clothing life were investigated before and after the lessons. Tw … More enty students were extracted and classified into four different types. Members in each type were similar in changes of an "individual utility value".Lessons taking up information for eating-habit and environmental problems were also developed for high school students.The answers of the free descriptions about recognizing fast foods were analyzed by the text mining method. By the drawing of the value recognition structure figure, the causal relationship was found Consequently, it was clear that most of the high school students had logic that fast food was made easily and eaten immediately, so that they preferred it.By introducing the gazing point analysis, which is one of the analyses for biological information, the data near the real intention for investigated target might be obtained. A preliminary experiment using this analysis was conducted towards commercial messages about foods through TV advertising.It will be the intention to establish the measuring method of preference evaluation, synthetically judging from combination of the text mining method and the gazing point analysis. This will be efficiently employed in the lesson evaluation in future. Less