Knowledge Sharing, Accumulation and Generation Based on Cyber Community

本研究从知识共享、知识积累和知识生成三个方面对网络网络社区进行了研究。在这十年中，人们之间的交流方式发生了非常迅速的变化，因为信息技术对我们来说越来越普及。许多公司都在试图寻找一种新的方式，通过信息技术的创新来实现巨大的经济成功。这一运动如今仍在推进，但在企业对客户的电子商务环境下，从经济利润方面来看，成功的例子很少。通过对这些现象的观察，本研究揭示了网络社区作为一种新的商业模式的几个新的潜力：(1)通过致力于某个网络社区的成员之间的对话来产生新的想法(2)通过公司与其客户在网络社区中的沟通来增强品牌资产(3)通过建立在网络社区上的亲密关系来加强客户资产

This research investigated network cyber community in terms of knowledge sharing, accumulation and generation. During this decade, the style of communication among people has been changing very rapidly because information technology is getting more and more popular for us. Many companies were trying to find a new way to achieve a gigantic economic success from the innovation of information technology. This movement is still advancing these days, however, very few successful examples can be found in e-commerce of business to customer circumstances in terms of economic profit. Nonetheless, we can find several interesting phenomena in business based cyber community.This research revealed following several new potentials of network community for a new business model from the observations of these phenomena.(1) Generating new ideas through dialog of members who committed to a certain cyber community(2) Strengthen brand equity through communication in cyber community between a company and its customers(3) Strengthen customer equity through intimated relationship build on cyber community