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International comparison research on the influence which e-commerce has on automobile distribution-it centers on the keiretsu system in distribution problem.

International comparison research on the influence which e-commerce has on automobile distribution-it centers on the keiretsu system in distribution problem.
电子商务对汽车流通影响的国际比较研究——以经连制度的流通问题为中心。
批准号:
13630127
负责人:
MURAMATSU Jun'ichi
金额:
$0.51万
依托单位:
依托单位国家:
日本
项目类别:
Grant-in-Aid for Scientific Research (C)
财政年份:
2001
资助国家:
日本
项目状态:
已结题
起止时间:
2001 至 2003

项目摘要

项目成果

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中文摘要
翻译
本研究阐明了电子商务对汽车分销的影响,在这种情况下的观点是在分销中的经销制度,在国际比较中。也就是说,以经销制度为特征的日本汽车移动配送,从国际上看,它是否受到电子商务的影响是显而易见的。虽然是相同的特许经营制度,但与美国不同的是,日本的汽车经销是制造商和经销商之间的密切关系,但这是有问题的背景。现在,许多人一开始的理解是,电子商务在日本汽车经销中打破了经销中的经销制度。根据三年的研究,商品清单的性质增加了,对消费者的贡献得到了接受,但在配送方面几乎没有影响经销制度。相反,它理解电子商务使日本汽车制造商能够开发称为一对一营销的新营销。在这一点上,一个显著的差异是日本和美国的汽车分布。也就是说,在美国,经销商不包括在制造商的营销中,经销商可以开展原创营销,因此经销商与互联网汽车经销商代理公司建立了关系。此外,虽然电子商务在中国的汽车分销中还看不到,但从现在开始,由于电子商务的激烈竞争,日本和美国的汽车分销体系之一将占据主导地位。尽管在这种情况下,决定因素之一是中国消费者的汽车购买行为,但未来非常不明朗。无论如何,在电子商务快速发展的同时,人们希望从更全球化的角度进行汽车分销研究。
英文摘要
This research clarifies influence which e-commerce has on automobile distribution, and the viewpoint in that case is in the keiretsu system in distribution, and it is in international comparison. That is, Japanese auto-mobile distribution characterized by the keiretsu system in distribution makes it clear from an international viewpoint whether what it is influenced by e-commerce. Though it is the same franchise system, unlike the U.S., Japanese automobile distribution has a close relation between a maker and a dealer, this is in the back-ground in question.Now, an understanding of many peoples beginning was that e-commerce collapses the keiretsu system in distribution in Japanese automobile distribution. According to the research for three years, goods list nature increased and the contribution to a consumer was accepted, but there was almost no influence on the keiretsu system in distribution. Rather, it understood that e-commerce makes the automaker of Japan enable development of new marketing called one to one marketing. In this point, a remarkable difference is between Japan and the U.S.automobile distribution. That is, in the U.S., the dealer was not included in a makers marketing, the dealer could develop original marketing, consequently the dealer established the relation with the Internet car dealer agency company. Moreover, although e-commerce cant be seen in the Chinese automobile distribution, from now on, one of the automobile distribution systems of Japan and the U.S. will serve as predominance as a result of an intense competition which involved in e-commerce. And the future is very opaque although one of the determination factor in that case is in a Chinese consumers automobile purchase behavior.Anyway, while e-commerce progresses quickly, automobile distribution research from a still more global viewpoint is desired.
期刊论文(1)
专著(0)
科研奖励(0)
会议论文
村松潤一: "電子商取引の日米中比較-流通構造への影響という視点から-"アジア市場経済学会第5回全国大会報告要旨集. 21-22 (2001)
Junichi Muramatsu:“日本、美国和中国电子商务的比较——从对分销结构的影响来看——”亚洲市场经济学会第五届全国会议摘要21-22(2001)。
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