Encouraging voluntary purchasing of carbon offsets

气候变化是当今和未来社会共同面临的最关键挑战之一。自愿碳抵消提供了一个解决方案，避免了政治上昂贵的强制性抵消计划。然而，目前很少有人自愿购买碳补偿;例如，不到10%的航空旅客。有巨大的未开发的增长潜力。该项目将（1）对有兴趣自愿购买碳补偿的消费者进行分析，（2）确定其中的动机细分，以及（3）针对这些细分市场开发和实验性测试国内航班的碳补偿优惠。调查结果将推广到空中交通的碳抵消之外。

Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.