Comparative Study of Japan - US- Europe Advertising Agencies Business in Japan market

为了了解日美欧广告公司之间的差异，有必要明确广告交易制度。日本公平交易委员会（JFTC）为调查广告业的现状进行了研究，其结果发表在2005年11月8日发行的《广告业研究》中。本研究的目的是1。认识和解决当前的状态和问题，在如何贸易集中在顶级机构，特别是与主要媒体的电视和报纸，2。识别并解决广告公司在行业实践中的现状和问题，以及3。根据调查结果形成关于竞争政策的官方意见。1980年11月，《广告业的现实》探讨了一个类似的主题，其中讨论了媒体行业的做法，重点是电视和报纸广告。同样，2004年2月发布的《广告制作中的分包情况和顺利实施经修订的分包法》指出了广告创意制作中的不透明问题。在研究过程中，JFTC和研究组织者多次就日本和美国广告业的差异进行了讨论。S.以及行业贸易实践的实际情况。我在2006年1月的《公平贸易》杂志上发表了一篇题为“关于阅读JFTC的广告贸易实践研究报告”的文章。“在这篇文章中，我进行了自己的研究，以了解广告和媒体公司是如何进行采访的，以及采访结果是如何编制的。我还探讨了公平贸易委员会没有彻底解决的问题。日本被称为“分销神秘之地”，广告业也不例外，因为它仍然不透明，贸易惯例的现实尚未完全披露。

It is necessary to make the advertising transaction system clear for understanding the differences among Japan -US-Europe advertising agencies. The Japan Fair Trade Commission (JFTC) conducted a research to probe into the realities of the advertising trade of which the result was reported in "The Advertising Trade-Research " issued on November 8, 2005. The objective of the research was 1. To recognize and address current state and issues in how trade concentrates on the top agencies, particularly with major media of TV and newspaper, 2. Recognize and address current state and issues in the trade practice by the advertising companies, and 3. Form an official opinion regarding the competition policy based on the findings. In November 1980, "Realities in the advertising trade" tackled a similar theme where it discussed the media trade practice focusing on TV and newspaper ads. Similarly, "Subcontracting status and smooth introduction of the revised subcontracting law in advertising production" issued in February 2004 pointed out the non-transparency in advertising creative production. During the research, JFTC and research organizer held discussions on many occasion in regards to the difference in the ad industry between Japan and the U. S. as well as the realities of the industry trade practice. I submitted an article titled "On reading JFTC 'Research Report on the Advertising Trade Practice" in the January 2006 issue of "Fair Trade."For this article, I conducted my own research to find out how the interviews were conducted with advertising and media companies as well as how the results were compiled. I had also probed into issues which weren't thoroughly addressed by JFTC.Japan has been labeled the 'land of distribution mystery' and the advertising industry is no exception in that it remains non-transparent and the realities of the trade practice has yet to be fully disclosed.