Visualization Support System Built Purchasing Agents Based on Biological Information Processing into the Layout

在本研究中，我从环境和心理状态两个方面阐明了消费者的购买行为，并尝试了多智能体模拟。首先，在采购决策模型的基础上，通过分布图和因果图将其价值可视化。其次，对消费者的“心理价值”进行了定义，并分析了消费者的“心理价值”对购买行为的影响。最后，本文提出了考虑诱饵效应的店铺布局方法，提出了店铺布局支持系统。

In this study, I clarify the consumer purchasing in terms of the environment and the psychological state, and try the multi-agent simulation by its agents. First, I visualize its value by the distributions and the causal diagram based on the purchasing decision-making model. Next, I define consumer's "psychological value", and analyze the change in the purchasing by it. Finally, I propose the layout support system in the store by the layout method of considering decoy effect.