International Comparison Research on Design Marketing

在本研究中，我们对设计偏好进行了国际比较研究。我们假设设计偏好是基于地理因素，分析了亮度差异偏好的关系，通过适应亮度与白天的影响很大。此外，作为调查的结果，颜色偏好的差异，根据产品类别，得到有用的知识，显示一个国家的特点。此外，通过对东西方模式的比较检验，发现了与传统观点不同的新假设。

In this research, we conducted international comparison investigation about design preference. We assumed that design preference was based on a geographic factor, analyzed about relation with the brightness difference preference by adaptation to luminosity with great influence of daylight hours. In addition, as a result of investigating the difference in the color preference according to product category, the useful knowledge which shows the characteristic of a country was drawn. Furthermore, from comparison testing of the East and the West about patterns, a different new hypothesis from the conventional view was found out.