Comparative International Survey on Diversification of Rural Economy by Rural Tourism

日本的乡村旅游通过将乡村资源的多功能性内部化，创造/重构以多样化为导向的地方经济，有望在振兴乡村经济方面发挥重要作用。在爱尔兰，被视为欧盟农村发展政策方案之一的LEADER方法已于20世纪90年代引入，农村旅游经营者的农村经济多样化已被作为促进爱尔兰地方经济振兴的工具。爱尔兰乡村旅游业在乡村经济发展方面的成功经验，可以作为欧洲乡村旅游业促进乡村经济多元化的典范。本研究课题通过对日本和爱尔兰的国际比较调查，分析了乡村旅游市场的需求结构和有助于乡村经济多样化的条件，探讨了乡村旅游促进乡村经济多样化的未来方向。

Rural tourism in Japan is expected to take an important role for revitalizing rural economy through internalizing multi-functionalities of rural resources and creating/ reconstructing diversification-oriented local economy. In Ireland, the LEADER method which is seen as one of the EU rural development policy program has been introduced in 1990s and diversification of rural economy by rural tourism operators has been brought as a tool for contributing to revitalization of local economy in Ireland. These successful achievement on rural development through rural tourism businesses in Ireland can evaluate as a model case of diversification of rural economy by rural tourism in Europe. In the research project, demand structures of the rural tourism market and its conditions contributing to diversification of rural economy were analyzed through the comparative international survey between Japan and Ireland to discuss future direction of diversification of rural economy by rural tourism.