Development of KILN, a software development kit (SDK) that for the first time allows game-developers access to multiple platforms/app-stores to increase reach and monetization, with a projected year-5 post-project annual revenue of £30.1M.

GameBake是一家中小企业，由迈克尔·哈德森、阿拉斯泰尔·格兰特和乔治·阿布达拉共同创立，专注于开发Kirn，这是一款软件开发工具包，将允许游戏在iOS和/或Google Play(安卓)以外的“应用商店”中分发和货币化。在新冠肺炎危机期间，游戏市场是为数不多的仍在增长的市场之一，全球数字游戏市场目前估计为1,576亿美元，预计到2027年将达到5,238亿美元，年复合增长率为18.7%(来源：数字游戏-全球市场轨迹与分析，2020)。在这个市场中，GameBake专注于与游戏开发商和发行商合作，这些游戏开发商和发行商试图在全球范围内推出替代的“应用商店”，基于浏览器的游戏和专门针对中国的移动游戏平台，价值分别为179亿美元、30亿美元和180亿美元(来源：Newzoo，2020年11月)。这三个市场的收入目标是5年3000万GB。Facebook等在线平台和大中型手机制造商--三星、一加、Jio、OPPO、小米等--都开设了应用商店，以从应用收入流中分得一杯羹。这些公司(以及像中国这样的市场)使用不同的软件语言、T&C、跟踪营销/广告、分析等方法，导致了碎片化，因此游戏开发商往往会在重新开发游戏的时间和成本超过收益的情况下留下可观的收入。GameBake是一家具有强烈的创业精神和软件开发专业知识的中小企业。它专注于扩大游戏开发商的触角，这些开发商将以有时限和果断的方式，将目前最先进的在线游戏分销和收入创造提升到一个新的水平。GameBake将通过开发窑炉来改进当前的技术，这将使全球企业能够利用市场上巨大的未开发机会。通过发行解决方案和营销/货币化工具，它将使GameBake能够在全球范围内扩展游戏并从中获得回报，同时向世界各地的新用户提供令人惊叹的内容。

GameBake is an SME, founded by Michael Hudson, Alastair Grant and George Abdallah focused on developing KILN, a software development kit (SDK) that will allow the distribution and monetization of games across "app stores" other than iOS and/or Google Play (Android).During the COVID-19 crisis, the games market was one of the few that still grew, with the global market for digital games currently estimated at $157.6B and is projected to reach $523.8B by 2027, growing at a CAGR of 18.7% (Source: Digital Game - Global Market Trajectory & Analytics, 2020). Within this market, GameBake is focused on working with game developers and publishers attempting to reach alternative "app stores" globally, browser-based games and the China-specific mobile gaming platforms, valued at $17.9B, $3B and $18B, respectively (Source: Newzoo, Nov 2020). KILN within these three markets will target a year-5 revenue of £30M.Online platforms, such as Facebook, and large/medium-sized phone manufacturers -- Samsung, OnePlus, Jio, Oppo, Xiaomi, etc. -- have opened app stores to gain a share of the applications revenue stream. These companies (and markets such as China) have used separate software languages, T&Cs, methods of tracking marketing/advertising, analytics, etc. leading to fragmentation, hence game-developers often leave substantial revenue on the table as the time and costs to redevelop games out-weigh the gains.GameBake is an SME with a strong entrepreneurial spirit and software development-based expertise. It focuses on expanding the reach of game-developers that will take the current state-of-the-art for the online-gaming distribution and revenue generation to the next level in a time-bound and decisive manner.GameBake will improve current technology by developing KILN, which will enable businesses globally to take advantage of the huge untapped opportunity in the market. Through a distribution solution and the marketing/monetisation tools, it will allow GameBake to scale games globally and reap the rewards of that, all whilst providing amazing content to new users around the world.