Market expansion for Adaptive English Language Assessment Tool (AELAT) in the Visegrad Four countries

我们的解决方案展示了一种明确的动机，即颠覆语言评估市场，并采用一种基于跨学科科学的适应性、激励性、数据驱动、基于证据的理念。大多数传统的英语语言测试**严格评估**学术能力**，很难确定参与者对英语的实际掌握程度。我们的AELAT（适应性英语语言评估工具）为英国的机构、企业甚至个人提供了一个更具体的英语语言技能评估解决方案。以我们的AELAT为例，参与者用难度越来越大的英语解决问题——类似于Raven的渐进式矩阵——以展示对语言的良好掌握。截至目前，**没有其他适用于个人、学术或专业目的的适应性语言评估工具**。这项可行性研究的目的是帮助我们作为一家创新的英国中小企业，增加我们在各自目标地区的国际**参与**，维谢格拉德四国（捷克，波兰，匈牙利，斯洛伐克）。它将支持我们寻求建立或加强国际研究和创新伙伴关系或网络，并帮助我们成长和扩大规模。对于我们的国外市场进入，经过仔细的考虑和分析，我们**选择了维谢格拉德四国**作为我们进入欧盟市场的第一个口岸。这四个国家构成了8000万的市场，但由于与英国的地理距离，商业联系较少，而英国软实力的吸引力很强。更重要的是，英语的使用较少，水平低于欧盟平均水平，因此维谢格拉德四级提供了巨大的国际化潜力。可行性研究将使我们能够**收集市场情报**并**调整基于证据的市场进入**和销售策略，同时为英国中小企业积累潜在的欧盟/维谢格拉德四国市场进入**的宝贵见解，**我们打算在传播活动中公布这些发现和经验教训**。作为长期影响，如果我们能够成功进入新的市场，我们可以发挥作用，为专业目的的外语学习提供一个温和的激励因素，特别是英语，传统的语言考试由于高压力因素而失败。

Our solution demonstrates a **clear motivation to disrupt the language assessment market** and methodology with an **adaptive, motivational, data-driven, evidence-based idea** based on interdisciplinary science. Most traditional English language tests **assess** strictly **academic capabilities**, the actual level of the participant's command of English is hard to establish. Our AELAT (Adaptive English Language Assessment Tool) offers **a solution for UK institutions, businesses and even individuals** for a more specific assessment of their English language skills. In the case of our AELAT, participants are solving problems in English with an increasing difficulty - similarly to Raven's Progressive Matrices - to demonstrate a good command of the language. As of currently, **no other adaptive language assessment tool exists for individual, academic or professional purposes**. The aim of this feasibility study is to help us as an innovative UK-based SME to increase our international **engagement in our respective target region**, the Visegrad Four (Czechia, Poland, Hungary, Slovakia). It will support us in looking to **establish or strengthen international research and innovation partnerships** or networks, and aid us to grow and scale up. For our foreign market entry, after careful consideration and analysis, we **selected the Visegrad Four** region as our first port of entry onto the EU market. The four countries make up a market of 80 million, but due to geographic distance from the UK, there are fewer business ties, while the appeal of **British soft power is strong**. More importantly, **English is less spoken** and the level is below the EU average, therefore the Visegrad Four offer a great **potential for internationalisation**. The feasibility study will allow us to **gather market intelligence** and **align evidence-based market entry** and sales strategies, while accumulating valuable insight for UK SMEs for a potential EU/Visegrad Four market entry, which **findings and lessons learned we intend to publicise in a dissemination event**. As a long-term impact, if our we can successfully enter new markets, we can play a role in **offering a gentle motivational factor** for foreign language study for professional purposes, particularly that of English, where traditional language exams failed due to the high stress factor involved.