JWEL ltd. - Ethical, Sustainable, Fair Trade Jewellery

JWEL是一个以循环经济和共享为基础的创新零售和B2B平台，旨在减少和抵消珠宝业耗尽的资源和有害的环境/社会影响。专注于为消费者提供道德的、可持续的、资源高效的选择的品牌，否则不会考虑他们购买的影响。作为一个社会，我们越来越意识到食物、衣服、家居用品等的可追溯性，而不是珠宝。JWEL的目标是改变这一点。我们的收藏品有：1.古董--历史悠久、深受喜爱的物品，可重复使用已在流通的物品。避免资源枯竭是购买珠宝最环保的方式。手工制作-与品牌、艺术家和我们的内部珠宝商合作，从公平贸易或回收电子产品-贵金属和矿物-精炼的限量版作品。地球母亲-使用可持续的创新方法，如陨石撞击地表采矿，当地来源的贵重矿物等，以负担得起的价格生产针对疗愈、瑜伽和灵气消费者的时尚风格。精品银-回收废弃的银，创造高质量的流行作品，直接与潘多拉等商业街巨头竞争。手表--推广和销售以其他方式丢弃的古董、稀有手表。随着男性运动手表增加到可实现的价格，消费者正在转向替代品牌和更小的尺寸，随着趋势的变化，JWEL迎合了这一人群并在其中蓬勃发展。我们的系列为消费者提供了一种用户友好的方式，通过创新和提供可追溯性和透明度，分享在购买珠宝时通过可审计和公平的供应链最大化社会公益的影响。JWEL通过利用技术和更可持续和道德的生产方法来做到这一点，例如使用从电子垃圾中回收的黄金、实验室种植、当地来源和地面开采的贵重矿物、添加剂制造而不是发展中国家开采的手工艺者、相对于产品销售价值公平支付报酬的手工艺者和供应商。JWEL专注于被忽视的因素，例如更长的产品寿命、维修和升级、新的生产是以道德和可持续的方法进行的，所有这些都是针对千禧一代和Z世代的人口，通过在线平台将JWEL与其他竞争对手区分开来。克服了行业内缺乏在线业务的规模较小的独立公司，以及难以讨好消费者的零售巨头的限制。

JWEL is an innovative circular economy and sharing based retail and B2B platform with the aim of reducing and offsetting the depleting resources and detrimental environmental/societal impacts of the jewellery industry. The brand that focusses on being an ethical, sustainable, resource efficient choice for the consumer that would otherwise not consider the impact of their purchases. As a society we are becoming more conscious of traceability with food, clothing, household goods, etc. but not jewellery. JWEL aims to change that. Our collections are:1. Antique - Historical, pre-loved pieces to re-use what is already in circulation. Avoiding the depletion in resources being the most Eco-Friendly way of purchasing jewellery.2. Handmade - Collaborating with brands, artists and our in-house jeweller to create limited edition pieces from Fair Trade or refined from recycled electronics - precious metals and minerals.3. Mother Earth - Using sustainable innovative methods such as meteorite impact surface mining, locally sourced precious minerals, etc. to produce trend focussed styles targeted towards the healing, yoga and reiki consumer at affordable prices.4. Fine Silver - Recycling discarded silver to create high quality trending pieces to directly compete with high-street giants such as Pandora.5. Watches - the promotion and sale of antique, rare watches that are otherwise discarded. As the male sports watches increase to an achievable price, the consumer is turning to alternative brands and smaller sizes as trends shift, JWEL caters to and thrives within this demographic.Our collections give the consumer a user friendly way to share the impact of maximizing the social good with an auditable and fair supply chain when purchasing jewellery by being innovative and providing traceability & transparency. JWEL does this by making use of technology and more sustainable and ethical methods of production such as the use of recycled gold from electric waste, lab grown, locally sourced and surface mined precious minerals, additive manufacturing instead of exploited crafts people in developing countries, fairly paid craft people and suppliers relative to the value of items sold.JWEL focusses on overlooked factors such as longer product lifetime, repair & upgrading, new production is made with ethical & sustainable methods all of which are targeted towards the Millennial and Gen Z demographic via online platforms differentiation JWEL from other competitors. Overcoming the limitation that smaller independents within the industry who lack an online presence, and retail giants whom of which struggle to be personable with their consumer.