Co-creating Behavioural Change Towards Climate-Smart Food Systems

BEATLES致力于改变目前农业食品系统的运作方式，并加速向气候智能型农业和智能农业技术的系统性和系统性行为转变，与“从农场到餐桌”和“生物多样性战略”的目标以及区域和欧盟层面的新CAP完全一致。通过采用粮食系统方法，农业食品价值链被视为一个由相互关联的组成部分组成的系统，其中的相互作用导致系统性创新。通过有针对性地选择整个欧盟的农业食品价值链，并在适当的行为和实验环境下，让多个利益相关者参与共同创造系统性创新，该项目将提供关于阻碍或激励行为改变的全方位“锁定”和杠杆（包括个人、系统和政策因素）的行为见解的综合清单。将研究五个不同的粮食系统，代表欧洲各欧盟地区（西欧、东欧、南欧和北欧）的主要作物和牲畜养殖系统（谷物、乳制品、核果、牲畜、蔬菜），以解释欧盟农业粮食系统和条件的多样性。通过商业战略和政策建议，将行为见解用于制定变革途径，以鼓励向公平、健康和环境友好型粮食系统过渡。BEATLES将根据环境、社会和经济可持续性评估，提供一套商业战略，为向气候智能型农业的公平转变制定路线图。此外，将制定一系列政策建议和工具，以促进基于行为的政策设计和实施。在项目的整个生命周期中，社会各个层面（公共、政治、专业）的多个价值链参与者积极参与共同创造活动，将建立对价值的相互理解

BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic behavioural shift to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels. By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors. Five different food systems representing the major crop and livestock farming systems in Europe (cereals, dairy, stone fruits, livestock, vegetables) in various EU regions(Western, Eastern, Southern and Northern Europe), will be studied to account for the diversity in agri-food systems and conditions in the EU. The behavioural insights are used to develop transformative pathways, via business strategies and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly food systems. BEATLES will provide a set of business strategies establishing roadmaps for a fair shift towards climate-smart agriculture, based on environmental, social and economic sustainability assessments. Moreover, a series of policy recommendations and tools will be developed to foster behaviourally informed policy design and implementation. The active participation of multiple value chain actors, at various levels of society (public, political, professional), in the co-creation activities all along the project’s lifespan will establish a mutual understanding of the value