Enabling circular models for fashion to achieve Net Zero

Madeby Planet Earth Ltd的愿景是创造一个更加透明和循环的时尚行业，让品牌参与循环经济，摆脱线性的“取-造-废”模式。在过去的15年里，时尚的销售额翻了一番，而一件衣服的穿着次数却下降了40%。平均而言，大多数衣服在穿了7-10次后就被扔掉了。处理后，73%被焚烧或掩埋在垃圾填埋场，不到1%实际上用于制作新衣服。时尚业的这种线性“拿来-制造-废物”模式每年排放12亿吨温室气体（GHG），占全球排放量的8%。为了达到巴黎协定所规定的1.5°C目标，时尚业需要减少50%的排放量（麦肯锡）。为了实现这一目标，需要从线性模式转变为循环模式，例如转售或租赁：如果一件衣服的平均穿着次数增加一倍，温室气体排放量将减少44%。尽管循环对于环境、消费者和企业来说是有希望的--但时尚界正在努力发挥其潜力。该行业仍然缺乏解决方案来管理服装的整个生命周期，并在采购，真实性，材料，销售以外的产品使用和报废解决方案方面保持透明。该项目允许Madeby Planet Earth Ltd帮助时尚公司：* 开发创建数字身份证所需的基础设施，这是解锁时尚循环的基石 * 以清晰，可访问和简单的方式向客户展示转售和租赁的品牌产品，以鼓励采用 * 最后，通过评估采用智能合约解锁自动向品牌支付版税的可行性，实现面向未来的转售和租赁循环模式。这有可能改变公司对产品生命周期和寿命的看法，并为他们提供经济利益。时尚界面临的挑战是雄心勃勃的，我们对Madeby Planet Earth Ltd的愿景也是如此，即创造一个更加循环的行业，在实现净零方面发挥积极作用。

Madeby Planet Earth Ltd's vision is to create a more transparent and circular fashion industry, empowering brands to participate in the circular economy and divest from linear take-make-waste model.Fashion has doubled sales over the past 15 years, while the number of times an item is worn has fallen by 40%. On average, most clothes are thrown away just after 7-10 wears. After disposal, 73% are burned or buried in landfill, and under 1% are actually used to make new clothes.This linear take-make-waste model in fashion is responsible for 1.2 billion tons of greenhouse gas (GHG) emission per year, or 8% of global emissions.To meet the 1.5°C pathway targeted by the Paris Agreement, fashion needs a 50% reduction in emission (McKinsey).To achieve this, a seismic change from linear to circular models such as resale or rental is required: if the average number of times a garment is worn were doubled, GHG emissions would decrease by 44%.As promising as circularity is for the environment, consumers and business--- fashion is struggling to harness its potential. The industry still lacks solutions to manage a garment throughout its lifecycle with transparency on sourcing, authenticity, materials, product use beyond sale, and end-of-life solutions.This project allows Madeby Planet Earth Ltd to help fashion companies:* Develop the infrastructure needed to create digital IDs, which are the building block to unlock circularity in fashion* Present brand offerings for resale and rental to customers in a clear, accessible and simple way, to encourage adoption* And finally, future-proof resale and rental circular models by assessing the feasibility of adopting smart contracts to unlock automated royalty payments to brands. This has the potential of transforming how companies think about product lifecycle and longevity, and provides them with a financial interest.The magnitude of the challenge in fashion is ambitious, and so is our vision for Madeby Planet Earth Ltd to create a more circular industry that plays an active role towards Net Zero.