An AI-powered IVF platform to deliver personalised self-care that optimises fertility outcomes, health and wellbeing

Aura是一家总部位于英国的医疗科技行业中小企业，核心项目团队包括Abi Hannah（私募股权/医疗管理咨询）、Nick Nettleton（技术开发/创始人）、Adrian Westaway（设计师/发明家）和Jo Living（投资银行家/创业公司）。压力水平的增加和其他社会心理问题使女性更难成功怀孕，接受试管婴儿治疗的女性比同龄人更容易抑郁，自尊心也更低。由于缺乏时间和足够的资源，生育诊所甚至难以向患者提供有效的社会心理支持。为了预防、检测和治疗心理健康问题，提高试管婴儿成功率，诊所需要一种有效的工具，为患者提供全天候的心理社会支持。妇女不成比例地承担着生育治疗的负担及其相关的精神健康挑战。来自边缘社区的妇女、受教育程度较低的妇女、职业压力水平较高的妇女和/或先前存在精神/身体健康挑战的妇女承受的不孕症压力水平较高。Aura正致力于开发首个面向患者的应用程序和临床仪表板，帮助医生通过无缝通信和电子健康记录（EHR）集成提供开创性的心理社会护理。Aura将提供世界领先的个性化和综合试管婴儿患者支持。Aura将独特地利用专家内容，经过验证的科学干预措施，基于证据的工具和人力支持，提供无与伦比的心理社会生育护理。

Aura is a UK-based SME in the healthtech industry with a core project team of Abi Hannah (private equity/healthcare management consulting), Nick Nettleton (tech developer/founder), Adrian Westaway (designer/inventor) and Jo Living (investment banker/startups).Increased stress levels and other psychosocial issues make it harder for women to successfully become pregnant, and women that undergo IVF treatments present with higher levels of depression and lower self-esteem than their peers. Fertility clinics struggle to provide even effective levels of psychosocial support to patients because of a lack of time and sufficient resources. To prevent, detect and treat mental health issues and increase IVF success rates, clinics need an effective tool for providing around-the-clock psychosocial support to patients.Women disproportionately shoulder the burden of fertility treatments and their associated mental health challenges. Women from marginalised communities, less-educated women, women with higher occupational stress levels and/or women with pre-existing mental/physical health challenges experience higher infertility stress levels.Aura is working to develop a first-of-its-kind patient-facing app and clinical dashboard that will help medical practitioners provide pioneering psychosocial care with seamless communications and electronic health record (EHR) integration. Aura will offer world-leading personalised and integrated IVF patient support. Aura will uniquely leverage expert content, proven scientific interventions, evidence-based tools and human support to deliver unparalleled psychosocial fertility care.