Zeal-Lifestyle: Industry first carbon-negative mobility aid, giving those with limited mobility the choice of a sustainable lifestyle.

Zeal-Lifestyle，是一家专注于开发新一代令人向往的可持续移动产品的初创企业。ZEAL的第一款产品将是一款全圆形、以客户为中心的四轮助行器(MA)，由英国设计和工程公司制造。这将是一件让用户感到自豪的工具，代表着力量、灵活性和繁荣--揭穿所有与目前市场上的许多此类产品相关的陈旧和有辱人格的品牌。人们热衷于颠覆辅助产品市场，通过更好的设计、工程设计和个人方式获得客户体验，消除耻辱，提高生活方式。辅助生活部门表现出以下问题：*设计：客户因产品设计不佳而避免购买MA，从而产生不受欢迎的产品。87%的需要MA的人避免购买MA，62%的人承认这是因为它们没有吸引力和纯粹的功能设计(挪威科技大学，2017)。*零售歧视：客户的零售和在线客户体验很差-73%的潜在残疾客户在超过四分之一的网站上遇到障碍(WearePurple，2022)。*不可持续的行业：NHS每年在MA上花费超过2亿GB，在分发的350万件商品中，只有200万件被退回，其余的没有第二次生命(BBC Inside Out，2019年)。57%的残疾人感到被排除在减少环境影响的能力之外(ResearchInstituteforDisabledConsumer，2021)。*老龄化社会：92%的客户经历了年龄歧视；零售商和客户之间的信任受到侵蚀。设计被视为一种负担，设计不足，迫使那些行动不便的人使用过时的产品来牺牲个人身份，以负担行动能力(SevantaSurvey，2022)。此外，在英国的这一代人中，140万人在老龄化社会中遭受孤独之苦(AgeUK，2022)。ZEAL为其用户提供：*独特的、简约的MA，具有可适应的、真正可配置的功能。*可持续的方法，确保所有产品的循环经济。世界上最具可持续性的辅助生活公司。*无与伦比的客户关怀和服务，拥有可接触和无摩擦的在线体验。*一个“热心者”的社区！将志同道合的人聚集在一起，庆祝生活，消除与辅助产品相关的耻辱。

Zeal-Lifestyle, is a start-up focused on developing a new generation of desirable and sustainable mobility products. Zeal's first product will be a fully-circular customer-centric, 4-wheeled mobility aid(MA), made with Great British design and engineering. It will be a piece of kit the user is proud to be seen with, representing strength, agility, and prosperity - debunking all the tired and degrading branding that can be associated with a lot of these products currently on the market. Zeal exists to disrupt the assistive product market, by removing stigma, and enhancing lifestyles through better design, engineering, and a personal approach to customer experience. The assisted living sector demonstrates the following problems: * Design: Customers avoid purchasing MA's due to their poor product design, resulting in undesirable products. 87% of those requiring a MA avoid purchasing one, and 62% admit, it's due to their unappealing and purely functional designs (NorwegianUniversityofScienceandTechnology, 2017).* Retail Discrimination: Customers have poor retail and online customer experience - 73% of potential disabled customers experience barriers on more than a quarter of websites (WearePurple, 2022).* Unsustainable industry: Over £200m is spent each year on MA's by the NHS, of 3.5 million items handed out, only 2 million items were returned, and the rest are given no second life (BBCInsideOut, 2019). 57% of disabled people felt excluded from being able to reduce their environmental impact (ResearchInstituteforDisabledConsumers, 2021).* Ageing Society: 92% of customers experience ageism; trust has eroded between retailers and customers. Seen as a burden, design has fallen short, forcing those with limited mobility to compromise personal identity using outdated products to afford the ability of movement (SevantaSurvey, 2022). Also, in this generation in the UK, 1.4 million of the ageing society suffer from loneliness (AgeUK, 2022). Zeal offers its users: * A distinctive, minimalistic MA, with adaptable, truly configurable features.* A sustainable approach, ensuring a circular economy across all products. The world's most sustainable assistive living company.* An unrivalled customer care and service, with an accessible and frictionless online experience.* A community of "Zeal-ers"! Bringing like-minded people together, to celebrate life and remove the stigma associated with assistive products.