FemTech Innovation: AI Bra-fitting Tool for Pregnant and Nursing Bra Consumers

Brarista的目标是明确的--我们希望通过确保全世界女性能够获得高质量的胸罩试穿服务来改善她们的乳房健康，这种服务是可获得的、准确的和数字化的。获得高技能的'眼睛'专业胸罩钳工是有限的。对亲自精确的胸罩配件的依赖是不可扩展的，并且这些传统配件具有局限性。我们相信，到2030年，20%的在线文胸零售商应该能够提供Brarista系统作为客户服务的主要产品，提供强大且易于访问的解决方案。我们已经朝着这一目标取得了重大进展，我们正在申请专利的文胸尺寸功能处于低水平MVP阶段，并于2022年10月推出了2个概念验证。包容性和多样性是我们创新的核心：对我们来说，优先考虑开发实践至关重要，以确保我们的技术适用于不同的乳房形状，大小，肤色，身体状况以及来自不同社会经济背景的用户。该项目符合政府的优先事项，即通过健康和福祉改善生活质量，并通过胸罩教育增强公众权能。更具体地说，健康生活的孕妇和哺乳期的人谁面临复杂的乳房大小和形状的变化，并与定期拟合的需要。尽管如此，孕妇和哺乳期人群的需求仍被医疗体系所忽视，专业文胸试穿服务有限，而且往往不准确和不充分。在这个项目中，我们的产品设计团队将直接与终端消费者一起进行原型设计，深入研究消费者行为和需求映射-改进我们的用户体验设计，解决这类用户面临的独特挑战。这一创新是同类产品中的第一个，将为我们开辟一个新的细分市场（孕妇胸罩细分市场-估计为45亿美元），并使我们更接近我们的包容性目标。最后，该奖项将使我们成为包容性创新的市场领导者，使人们关注神经多样性和领域知识共享在高影响力创新中的重要性。

Brarista's ambition is clear-_we want to improve breast health for women across the world by ensuring that they can receive a quality bra-fitting service which is accessible, accurate and digital_.80% of people wear poor-fitting bras. Access to highly skilled 'by eye' professional bra fitters is limited. A reliance on in-person accurate bra fittings is not scalable, and these traditional fittings have limitations. We believe that by 2030 20% of online bra retailers should be able to offer the Brarista system as a customer service staple, providing a robust and easily accessed solution.We've made significant headway towards this goal, with our patent-pending bra-sizing capabilities at a low-level MVP stage with 2 proofs-of-concept launches in October 2022\.Inclusivity and diversity are at the heart of our innovation: It's critical for us to prioritise development practices to ensure our technology works across different breast shapes, sizes, skin tones, physical conditions and for users from different socioeconomic backgrounds.This project alligns with the Government's priorities on improving quality of life through health and well-being and public empowerment through bra education. More specifically, healthy living for pregnant and nursing people who face complex breast size and shape changes and with regular fitting needs. Despite that, the needs of pregnant and nursing people are overlooked by the healthcare system and access to professional bra-fitting is limited and often inaccurate and inadequate.During this project, our Product Design team will be prototyping directly with the end-consumers to deep-dive into consumer behaviours and needs mapping - improving our user experience design to problem-solve the unique challenges this group of users face. This innovation is the first of its kind and will opens up a new market segment for us (the maternity bra segment - estimated at $4.5bn), and enable us to be one step closer to our inclusivity goal. Lastly, the award will allow us to establish as a market leader in inclusive innovation bringing attention to the importance of neurodiversity and domain knowledge sharing in high-impact innovation.