ACRE - Amplifi Cognitive Risk Engine. An AI platform to help Legal, Professional and Financial Services meet their mandatory consumer duty by supporting vulnerable consumers through complex online journeys.

**ACRE - Amplifi认知风险引擎一个人工智能平台，帮助弱势消费者完成复杂的在线金融旅程，同时支持法律、专业和金融服务，并遵守强制性的消费者责任和监管规定。** Amplifi正在与诺丁汉大学和债务管理标准协会（DEMSA）合作，并在StepChange、FCA和Equifax的支持下，开发一种新的以用户为中心的人工智能方法来保护消费者。利用我们的人工智能和机器学习平台，我们的技术将使各行各业的公司能够：*“实时”风险评估消费者的脆弱性，识别那些风险最大的人*有审计跟踪，以更快地识别潜在的危害；允许公司交叉在线金融旅程并提供更积极的结果*评估通信的可理解性*根据行为/需求使用ML/NLP不断调整/简化内容以提高可理解性/参与度*引入游戏化的交互式在线旅程以提高理解性*为消费者提供关于数据使用的透明度/控制*面向未来的FCA合规Amplifi使组织能够更好地与客户沟通复杂的信息，从而为消费者带来更好的结果，并提高组织对最新法规要求的遵从性。这一创新项目将在现场试点中达到高潮，使用来自项目合作伙伴的真实客户数据。

**ACRE - Amplifi Cognitive Risk Engine. An AI platform to help vulnerable consumers through complex online finance journeys whilst supporting Legal, Professional and Financial Services with mandatory Consumer Duty and regulatory compliance.**In collaboration with University of Nottingham and Debt Managers Standards Association(DEMSA), and with support from StepChange, FCA and Equifax, Amplifi is developing a new user-centric, AI approach to consumer protection and compliance.Using our Artificial Intelligence and Machine Learning platform, our technology will enable companies across sectors to:* 'Live' risk-asses consumer vulnerability, identifying those most-at-risk* Have an audit trail to identify potential harms quicker, allowing companies to intersect online finance journeys to and provide more positive outcomes* Assess intelligibility of communications* Continuously adapt/simplify content to enhance intelligibility/engagemet using ML/NLP based on behaviour/need* Introduce gamified, interactive online journeys to improve comprehension* Provide transparency/control to consumers about use-of-data* Future-proof FCA complianceUltimately, Amplifi enables organisations to better communicate complex information to their customers, resulting in better outcomes for the consumer, and improved compliance to the latest regulatory requirements for the organisation.This innovative project will culminate in live pilots, using real-word customer data from project partners.