Personalised video to include children with food allergies

过敏团队是一个数字健康和培训平台，支持患有食物过敏的家庭。TheAlergyTeam.com的访问者可以访问顶级医疗保健专业人员的网络研讨会，医学验证的信息，一流的食谱和无与伦比的点对点支持。与严重的食物过敏生活在一起是改变生活的，令人恐惧和孤立的。创始人莎拉·奈特知道：她的儿子们对食物过敏很严重。她目睹了他们遭受危及生命的反应，并在被拒绝在餐馆照看孩子和服务时经历了歧视。当她寻找信息和支持时，可悲的是缺乏--所以她创建了过敏团队。_ME和我的过敏-是该组织的最新创新，旨在减少对患有食物过敏的儿童的歧视，并提高对疾病的理解，这将有助于确保他们的安全。这是一个创新的个性化视频项目，使照顾者能够以一种可访问的、引人入胜的方式分享他们孩子过敏的细节，因此关键的安全信息保持不变。想想你自己的过敏症吧！在这个节日的噱头中，类似的个性化技术可以用于更严重、更有可能挽救生命的解决方案。80%的过敏父母面临着严重的担忧，其中42%的父母达到了创伤后应激障碍的临床界限(东英吉利大学研究，《2021年儿科心理学杂志》)。贫困、语言障碍和社会孤立加剧了这场斗争。患有食物过敏的儿童被欺负的可能性是没有食物过敏儿童的两倍--我们的项目通过理解来促进包容性，旨在支持背负着可能不信任他人分担的关怀责任的照顾者。创新英国基金将允许过敏团队与开发人员合作，创建我和我的过敏的第一次迭代，以一种个性化的方式重新调整内容的用途，可以与其他人分享。我们将发布我们的第一个视频，并通过调查反馈测试其有效性。英国有260万人(来源：食品标准局)和欧洲有1700万人患有食物过敏，而且这些数字还在增长。过敏疾病花费NHS每年超过10亿GB(来源：BSACI)，2014至2019年间，因严重食物过敏入院的人数增加了72%(来源：NHS Digital)。BAME人群和低收入人群受到食物过敏的影响不成比例。我们的目标是直面这一未得到满足的需求，并支持一个经常被忽视的社区。对我们来说，这是个人的，我们的解决方案也是如此。

The Allergy Team is a digital health and training platform supporting families living with food allergies. Visitors to theallergyteam.com have access to webinars with top healthcare professionals, medically verified information, first-class recipes and unrivalled peer-to-peer support.Living with serious food allergy is life-changing, frightening and isolating. Founder, Sarah Knight, knows: her sons have severe food allergies. She's watched them suffer life-threatening reactions and experienced discrimination when refused childcare and service in restaurants. When she looked for information and support, it was woefully lacking - so she founded The Allergy Team._ME AND MY ALLERGY_ is the organisation's latest innovation to reduce discrimination against children living with food allergy and to improve understanding of the condition which will help keep them safe. It's an innovative personalised video project which enables carers to share details of their child's allergies in an accessible, engaging way, so key safety messages stick. Think Elf Yourself for allergies! Similar personalisation technology in this festive gimmick can be used for a more serious and potentially life-saving solution.80% of allergy parents face significant worry and 42% of these meet the clinical cut-off for post-traumatic stress (University of East Anglia study, Journal of Paediatric Psychology 2021). The struggle is compounded by poverty, language barriers and social isolation. Children with food allergies are twice as likely to be bullied as those without - our project promotes inclusion through understanding and aims to support carers over-burdened with a caring responsibility they might not trust others to share.Innovate UK funding will allow The Allergy Team to work with developers to create a first iteration of Me and My Allergy, re-purposing content in a personalised way that can be shared with others. We will send out our first videos and test their efficacy using survey feedback.2.6million people in the UK (Source: Food Standards Agency) and 17 million in Europe live with a diagnosed food allergy and these numbers are growing. Allergic disease costs the NHS over £1billion/year (Source: BSACI) and admissions to hospital with severe food allergies have increased 72% between 2014 and 2019 (Source: NHS Digital). BAME populations and those on low incomes are disproportionately affected by food allergies. Our aim is to confront this unmet need and to support an often-neglected community. And for us, it's personal and our solution is too.